Fasig-Tipton: Mobile Digital Signage Network Enhances Customer Experience at Thoroughbred Auctions

Horse racing has been popular since ancient Greek and Roman times when perilous chariot races were a spectator sport among nobility. In the U.S., organized horse racing didn’t start until 1860, but by 1900, 314 tracks were operating. By then, the American Jockey Club was formed, the Pimlico race course was built, and the first thoroughbred auction company, Fasig-Tipton Company Inc., had opened its doors for business... Follow the link to read the full case study.

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