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April 12, 2007 - Digiboard Wins Prestigious DIGI Award for Turkish Airport Installation
Exton, PA April 12, 2007 - Scala, Inc., the industry leader in end-to-end digital signage software, announced today Digiboard, a Scala Certified Partner located in Turkey, has won the prestigious DIGI Award for Transportation Application, Excellence in Creativity from the Digital Signage Group. The DIGI Awards honor outstanding performance in the digital signage industry.
The digital advertising and communication platform installed at the international terminals of Atatürk Airport creates a distinctive advertising medium enabling the airport's visitors to receive innovative and dynamic branded communications.
At Istanbul Atatürk International Airport the dynamic digital media Network, based on Scala InfoChannel, reaches an audience of 50,000 travelers per day. This number increases to 70,000 - 80,000 during the high tourist season reaching an estimated 20 million travelers per year. The 24/7 broadcast displays dynamic advertising and a variety of airport information.
Digiboard's screens are positioned at strategic locations throughout the airport, mainly at the duty free shops, gateways, boarding areas, passport control and baggage collection areas. The airport has a variety of 42" and 60" screens deployed. To influence the purchasing power of travelers throughout the airport, the dynamic digital media network displays 144 world-class advertising spots at each location. Located at the heavily visited duty free area, a Philips 120" LED screen allows Digiboard to enhance their communications and deliver focused messages directly to international travelers.
"By advertising brands on LED screens, we have the opportunity to maximize the quality of the brand of each advertiser. We've invested in dynamic and eye catching content created by the collaboration between advertising agencies and our in house creative department," says Lazar Demisulam, Digiboard Director.
"Congratulations! We are very proud of Digiboard's accomplishment," says Gerard Bucas, President & CEO of Scala, Inc. "This award represents industry recognition for the creativity and dedication of Digiboard in the marketplace and is representative of the success of Scala's Partner Network around the globe."
About Scala
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail Signage TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner ! Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at www.scala.com.
Press Contact:
Dick Trask
Director of Public Relations
Scala, Inc.
610-363-3350
