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May 24, 2007 - Aquaria and Scala Win Prestigious Digital Signage Expo Award
EXTON, PA. May 22, 2007 - Scala, Inc., the leading provider of end-to-end digital signage software, today announced that Aquaria@KLCC in Malaysia and Scala, Inc. have won the prestigious 'Best in Class Creative Content - Public Spaces' award at the Digital Signage Expo in Chicago. The award, one of only six awarded, highlights excellence in Digital Signage applications in public spaces.
In conjunction with longtime Scala Certified Partner, Click Grafix, Scala created a highly appealing Digital Signage solution for Aquaria@KLCC's unique environment. Aquaria@KLCC, a gigantic aquarium with an underwater tunnel opened its doors to the public in August 2005. Developed and operated by Aquawalk Sdn Bhn, the aquarium integrates state-of-the-art technology in edutainment with the best of live aquatic attractions in its Discovery Centre. With an interesting variety of over 5,000 creatures and the latest in advanced interactive technology, Aquaria is set to stimulate senses and educate by providing a highly interactive experience to visitors.
Aquawalk Sdn Bhn commissioned the integration of the digital signage solution to Click Grafix and Be Digital Sdn Bhn, with the creative team from Be Digital Sdn Bhn developing the content for the signage. To accommodate the different themes within the aquarium, a variation of relevant design templates in different sizes were created to fit in content such as fun facts, educational facts, video, sales and marketing promotions, detail of events and activities as well as informative data, for the respective areas. Visitors who step into the entrance of Aquaria@KLCC are immediately greeted by visually arresting innovative digital signage displayed from a rear LCD projection onto a long glass panel measuring approximately 14 x 4 feet. The signage combines a dynamic mix of graphic visuals, text and video that is both informative and educational.
"We are honored to be recognized with this generous award from the Digital Signage Expo," stated Gerard Bucas, CEO of Scala, Inc. "This installation goes to show one of the many creative applications for Scala InfoChannel software."
About Click Grafix Sdn Bhn
Established in 1995, Click Grafix (www.clickgrafix.com) has firmly established itself in the South East Asia and Middle Eastern market and industry as a premiere provider and system integrator for digital video, animation and multimedia hardware, software, solutions and services. The company is the appointed regional distributor for NewTek Inc. and also holds the distributorship for Scala multimedia and visual communication products, as well as Realviz, Anark, Curious Labs Inc. Bauhaus Software and Qarbon products in Malaysia. Currently, Click Grafix is represented in Singapore, Thailand, Philippines and India.
About Be Digital
Be Digital was incorporated in 2001 to spearhead the digital content development division of its parent company, Click Grafix Sdn Bhd. Be Digital specializes in the development of high-quality digital content and solutions in dynamic digital signage to the local and regional market. Be Digital was awarded the MSC-status endorsement in August 2003 and is recognized in the industry for its strength and professional specialization in 3D animation, visual effects, broadcast multimedia, dynamic digital signage and the development of digital content particularly for training and visual communications.
In 2006, another milestone was marked with the collaborative partnership of CR Techmedia and Be Digital, uniting the strengths of both companies into one entity. The expansion of the company further cements its niche in the industry as a competitive player in the discipline of digital content development not just in Malaysia but also in the regional market and the Middle East.
About Scala
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail Signage TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner ! Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at www.scala.com.
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Press Contact:
Dick Trask
Director of Public Relations
Scala, Inc.
610-363-3350
