May 16, 2007 - 42Media Partners with Scala, Inc. to Deliver the Latest Technologies in Accessible Digital Signage Solutions

SAN DIEGO (May 16, 2007) - 42Media, a leading innovator of digital signage solutions in collaboration with Scala, Inc., the world's largest provider of software for digital signage, will showcase their top level digital signage solutions at the 2007 Digital Signage Expo on May 16 and 17 in Chicago.

42Media will partner with Scala, presenting together the latest in their digital signage technology, integrating the newest version of Scala InfoChannel® software from Scala's booth located at Booth 101. As an Application Service Provider using Scala InfoChannel 3 and InfoChannel 5 platforms, 42Media creates top-tier digital signage packages for companies ranging from large corporations to small and medium sized businesses

Since partnering with Scala, 42Media has integrated the cutting edge software into their Digital Display Controller Series Players (DDC), the hardware powering all 42Media digital signage technologies. The rollout of Scala's latest version of InfoChannel, in conjunction with their twentieth anniversary, allows 42Media to provide clients with entire digital signage solutions, combining convenient accessibility with the latest in products, software and content creation.

"Scala software is an integral part of our product package," said 42Media President, Wesley Mashburn. "Our partnership with the company allows us to make a complex and intricate program available to any business, big or small, giving us the opportunity to become a client's partner, not just another vendor."

42Media offers InfoChannel on a variety of levels, allowing for adaptability in meeting the specific needs of various businesses. The most popular package incorporates the DDC with InfoChannel and ongoing content development, providing constant client support. This gives clients the utmost in flexibility when it comes to crafting message content in a vibrant, attention-getting way. Updates can be made to a content loop immediately or scheduled to change on a recurring basis, creating a personalized on-screen network. The other option provides just the DDC hardware and InfoChannel software for clients opting to do the programming in-house.

"42Media is one of our valued partners," said Scala, Inc. Executive Vice President, Jeff Porter. "We have worked with them for several years and they have proven to be a key US-based partner."

42Media gives clients top-of-the-line product elements and an expert content development team. They are able to minimize work for clients and make installation and management of digital signage money-saving from the first deployment. 42Media's customized digital signage packages allow businesses to consistently reinforce their messages to customers where it matters most, at the point of sale.

About 42Media

42Media is a leading innovator in digital signage solutions, focused on providing businesses with efficient digital signage tools and creative messaging. Based in San Diego, California, the company's product lines and services include patent-pending Digital Display Controller Series Players, customized content messaging loops and all-access client responsiveness. 42Media provides digital signage solutions to businesses ranging from large corporations to small businesses throughout the world. For more information about 42Media please visit www.42Media.tv

About Scala

Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail Signage TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner ! Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at www.scala.com.

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Press Contact:
Dick Trask
Director of Public Relations
Scala, Inc.
610-363-3350

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