April 28, 2010 – Scala Ad Manager 5.1 and SAMI for Out-of-Home Media Management Help Media Companies Increase Profits and Customer Satisfaction

See Scala’s latest advertising management software at the GO! 2010 TAB/OAAA Conference

PHOENIX – More than ever, out-of-home media companies need to trim operating costs and protect their profits. Many traditional and digital media companies are turning to advertising management software to help streamline all aspects of their business. Scala will launch Ad Manager 5.1, the upgraded version of its advertising management software, and showcase its Satellite Automated Media Information (SAMI) system at booth #306 at the GO! 2010 TAB/OAAA Conference & Marketing Expo, May 2-4 in Phoenix.

Scala Ad Manager 5.1 has been designed to help traditional and digital media companies capitalize on industry growth opportunities and improve profitability. Scala Ad Manager 5.1 gives media companies complete control over all media — both traditional and digital — including digital signage, static billboards, transit signage, street furniture, truck-side signage and place-based signage. Release 5.1 also integrates with Scala’s SAMI system to more accurately track and measure impressions of truck-side signage using GPS devices. 

All users of Ad Manager 5.1 benefit from:

• Compatibility with Microsoft Windows® 7 
• An easy way to calculate value against static and digital reservations
  
• More control over subcontract designs, pages and media sets
  
• Japanese language capabilities
  
• Increased accuracy with budget and rate card values
  
• Enhanced mapping for proximity charting of digital subcontracts
  
• Greater control over scheduling of playlist changes

“It’s no secret that media companies have been hit hard over the past 18 months, but the tide is turning quickly. An investment in a solution like Ad Manager helps them prepare for what’s ahead, while keeping their current customers happy with the information and metrics they need to demonstrate positive results,” said Andy McRae, General Manager, Scala Canada.

For more information on Ad Manager 5.1 or SAMI visit www.scala.com.

About Scala
Driving more than 300,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company's digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Magic Media, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany and Japan, as well as more than 450 partners in more than 60 countries. More information is available at www.scala.com.