September 4, 2008 - Scala Introduces the First Connected Signage Platform at Digital Signage Expo East
September 4, 2008 – Scala, the leading provider of end-to-end connected signage software, today announced it will exhibit at Digital Signage Expo East in Philadelphia, PA. Join Scala on September 17 – 18, 2008 at booth number # 301.
The highlight of the show will be Scala’s connected signage platform. By combining digital and traditional signage systems, Scala has become the world’s first connected signage company, offering the leading platform for content creation, management and distribution in digital signage networks, and the first unified platform for advertising management of both traditional and digital signage networks.
Connected signage is a network of displays (digital or traditional) that are centrally managed and addressable for targeted information, merchandising, and advertising. Connected signage networks are comprised of many types of signage including digital signage, billboards, transit signage, street furniture, truck-side signage, place based signage, and more. Advertising management of all of these types of signage is centrally monitored and administrated in a connected signage network. The content distribution and scheduling is also managed centrally in digital signage environments.
“Our goal is to be the global leader in providing centrally managed display network solutions that are reliable, easy to use and scalable enabling our customers to cost-effectively create and deliver targeted messages that inform, educate and motivate their audiences,” says Robert Koolen, President of Scala Inc.
About Scala
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at www.scala.com.
