October 8, 2008 - Scala Extends its Global Footprint to India with Scala Digi4 Joint Venture
October 8, 2008 – Scala, the leading provider of end-to-end solutions in the digital signage market, today announced it is setting up a new sales and development office located in Bangalore, India.
Scala Digi4 Pvt. Ltd. will be a joint venture between Scala and Digifour Technologies, a long-time Scala Certified Partner and pioneer in the Indian digital signage marketplace. This new joint venture, in which Scala will make a substantial investment and have a majority interest, will strengthen Scala’s already successful market position in the high-growth Indian digital signage marketplace.
The presence of Scala Digi4, Pvt. Ltd. in the Indian digital signage market will serve to support and address the market demands of Scala’s customers and further strengthen Scala’s global leadership position in the digital signage industry. Scala Digi4 Pvt. Ltd. will offer a complete end-to-end digital signage solution to clients including software, hardware integration, hosting, content and media management, network management, etc.
In addition, Scala will extend its software development resources by integrating a team of highly-qualified software engineers in India with Scala’s other development teams in the United States, Canada, France and Norway. The new development center in India will augment Scala’s engineering teams and contribute to current and future connected signage solutions from Scala.
The joint venture was announced by Oscar Elizaga, Vice President of Operations EMEA, Jeff Porter, Executive Vice President Experts Group and Mohamed Rafeeq, Director Strategic Planning – Digifour Technologies during a press conference at the Digital Signage Asia tradeshow, October 3 – 4, 2008 in Mumbai, India.
“We continue to aggressively invest to further extend our global leadership position in the digital signage marketplace,” says Gerard Bucas, Scala CEO. “India is an important emerging marketplace for digital signage and Scala wants to ensure that we will rapidly grow our already strong position in this key market. Digifour has been one of our priority partners for a number of years and have already been successful in establishing a strong footprint in India. With the substantial new investment we are now making, this joint venture will build on that success and will ensure that we can better service and support our growing customer base in India.”
“Digifour has successfully pioneered digital signage in India and has gained substantial market share through winning prestigious customers across verticals including banking, airports, retail, education, information technology and hospitality“ said Rafeeq – Director, Digifour. “The joint venture with Scala will strengthen this even further and help Scala Digi4 Pvt. Ltd. leverage the global expertise of Scala combined with our local knowhow. I believe this is bound to add value to the industry at large.”
About Digifour Technologies
Digifour Technologies is an IT development and consultancy company established in India. Digifour offers its expertise in four business verticals— Digital Dynamic signage, Web Application Development, Animation and Digital Multimedia and Business Process Outsourcing. Digifour is the leading provider of Digital Dynamic Signage solutions in India (in association with Scala) and a pioneer of this new growing technology in the Indian market. Services provided by Digifour include content creation and management, software and hardware support, systems integration, network hosting and management and other value added services. More information is available at www.digi4tech.com.
About Scala
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at www.scala.com.
