November 25, 2008 - Scala Partners with Alpha Japan to Deliver the First Large-Scale Deployment of Digital Signage in Tokyo Convenience Stores
When Alpha Japan, a mature company founded in 1970 and specializing in total system solutions, decided to add a digital signage solution to its arsenal, there was no doubt that a long-term investment required a careful study of industry providers to satisfy the evolving needs of its fast moving and demanding retail customers. For Alpha Japan, working with high profile retail companies in Japan, it was clear that a best-of-breed solution was required to keep up with the high pace of changes coming from its traditional customer base. In addition, it also needed a solution that came with the best global support available in the digital signage industry.
After significant evaluation, Scala's digital signage solution was chosen against the competition for providing the simplest, most reliable and flexible solution for small to large digital signage deployments. However, the deciding factor was the ability to deliver dynamic, high-quality content at a low cost, required by Alpha Japan’s customers; Scala Designer software together with Scala Content Manager template support proved to be a most unique and decisive tool. Mr. Yamamoto, CEO of Alpha Japan commented on the partnership, “Scala's unique knowledge of the market and the ability for us to build a differentiating solution, leveraging the Scala platform, enables us to leapfrog our competition.”
After only a few months of operation, the benefits of Scala's digital signage platform have allowed us to respond to our customer’s ever-increasing demands with ease. For example, the ability to connect to any device or to integrate with online web applications through the standard Scala Open API interface makes it easy to turn any idea into reality. Future updates to Primix™ VISION will build upon these assets to turn Primix™ VISION into a real-time and dynamic merchandizing tool.
As Scala continues to expand its success in the Japanese marketplace with Japan’s largest IT companies, Alpha Japan’s unequivocal endorsement of the Scala platform is another proof that Scala’s global leadership is expanding to serve the most demanding of its customers in a myriad of vertical markets.
“We are very proud to welcome Alpha Japan as part of our growing roster of customers in Japan,” says Guillaume Proux, Scala Asia Vice President. “Thanks to Alpha Japan, we can pride ourselves in seeing our solution running whenever we go out and get a snack!"
About Alpha Japan
Founded in 1970 in Tokyo (Japan) and with forty years of history in providing advanced solutions to businesses ranging from retail to educational customers, Alpha Japan just recently made an explicit bid for a share of digital signage market through its new digital signage business division. Heralding its Primix™ brand on top of every screen deployed in over 150 convenience stores in and around Tokyo. Alpha Japan designs and distributes content ranging from commercials to entertainment information, news clips, weather reports, etc. As a total solution integration company without hardware affiliation, Alpha Japan delivers solutions that closely satisfy its customer’s needs. More information is available at www.ajapan. co.jp/primixvision/
About Scala, Inc.
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at www.scala.com.
