November 13, 2008 - Scala Concludes an Exciting Year of Events with InfoComm Asia 2008 in Hong Kong

InfoComm Digital SignageHong Kong, November 13, 2008 – Scala, the leading provider of end-to-end connected signage software, today announced it will exhibit at InfoComm Asia 2008 in Hong Kong on November 19 - 21, 2008, at booth # 5C1-01.

Concluding a year of exciting events for Scala throughout the world (Europe, North America and Asia), this show will culminate with a Scala public demonstration of the yet unreleased and upcoming version of Scala's flagship software, Release 4.0.

Also, in addition to twice-a-day seminars about our new Ad Manager solution, demonstrating how one is able to centrally manage, control, operate and audit an advertisement based digital and traditional signage mixed network from a single platform, Scala will also host a presentation and offer a sneak preview of the new features and new platforms that will be available to Scala's customers in 2009 (Manufacturer's session 19th November 11:00 AM).

Marking its global presence, Scala representatives from North America, Japan and Hong Kong will be available at the Scala booth to demonstrate innovative display solutions including a sixscreen signage system from Mitsubishi Electronics.

To respond to the demanding requirements of our customers, Scala will partner with IAdea from Taiwan to showcase innovative new player solutions, enabling customers to choose solutions that optimize their digital signage deployments.

The booth and content design were conceived in partnership with Creopstek, Scala Certified Partner in Hong Kong. The booth showcases how Scala's digital signage platform can deliver the impressive content that powers outdoor LEDs in Asian cities and high-definition content required for the demanding Macau casino industry.

“InfoComm Asia 2008 is an opportunity for Scala, and its partners, to present unique digital signage solutions that enhance and optimize our customer’s deployments,” says Guillaume Proux, Vice President for Scala Asia. “By showcasing a variety of digital signage solutions, Scala customers can make deployment decisions that enhance the quality of their networks and optimize their investment.”

About Scala, Inc.

Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at www.scala.com.


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