September 13, 2006 - A Taste of Digital Signage at Kayu Nasi Kandar
(PRWEB) September 13, 2006 -- The Kayu Nasi Kandar Restaurant introduced its clients and patrons to a new flavor; a taste of restaurant digital signage, following the implementation of their very own visual communications channel at its Petaling Jaya outlet recently.
Kayu becomes the first local popular eatery to hop onto the bandwagon of innovative media advertising harnessing the power of SCALA InfoChannel® for its very own customized in-house InfoChannel network; the Kayu Channel.
The clean and spacious restaurant occupies the space of two shop lots, providing ample room for a comfortable eating ambience, and likewise, plenty of strategic locations for the five plasma screens to display the Kayu Channel. At the entrance, a plasma faces the customers while another plasma is placed in the verandah. Two more plasmas are positioned in two corners of the restaurant while the fifth plasma is placed above the full screen glass panel in one of the two rooms.
The Kayu Channel provides patrons, customers and suppliers with updated information on the restaurant's menu, latest food promotions, offers and news. In addition to that, the channel also serves as an electronic bulletin board for posting electronic classified ads or messages such as rooms for rent, or cars for sale, at a nominal fee. Customers are entertained by media rich content that is visually stimulating and informative.
Further revenue is generated through the sales of advertising space on the Kayu Channel. Several options of advertising space are made available to interested advertisers who can choose to display their own advertisement in "jpg" or "mpg2" format. Alternatively, the design and development of the advertisement is commissioned to Click Grafix. CR Techmedia Sdn Bhd manages the sales of advertising space on the Kayu Channel.
The content for the Kayu Channel is customized and developed by Click Grafix using Scala Designer 3. The content is then played back on the five plasma screens through one unit of Player placed at the restaurant. Content updates are currently uploaded manually from a notebook as Kayu works on plans to network its multiple outlets via broadband.
The Kayu Channel may just mark the birth of a new technology savvy advertising trend and culture for many local eateries in Malaysia, and the compliments go to Mr. Buruhan, the visionary entrepreneur of Kayu Nasi Kandar.
To date the Kayu Channel runs at Kayu's restaurants in three locations; Petaling Jaya, Aman Suria and Kota Tinggi.
About Click Grafix Sdn Bhd
Established in 1995, Click Grafix has firmly established itself in the South East Asia and Middle Eastern market and industry as a premiere provider and system integrator for digital video, animation and multimedia hardware, software, solutions and services. The company is the appointed regional distributor for NewTek Inc. and also holds the distributorship for Scala multimedia and visual communication products, as well as Realviz, Anark, Curious Labs Inc. Bauhaus Software and Qarbon products in Malaysia. Currently, Click Grafix is represented in Singapore, Thailand, Philippines and India.
About CR Techmedia Sdn Bhd
CR Techmedia Sdn Bhd is a company affiliated to its principal, Compurep Pty Ltd based in Sydney Australia and established in 1996 with products branded as CR Technology. CR Techmedia provides products and services in 2 main areas namely solutions in Dynamic Digital Signage and Customised Display Systems. The company offers a comprehensive solution for Dynamic Digital Signage, that includes hardware, network infrastructure design, software, content creation, implementation and project management. The solutions for Display Systems offered by CR Techmedia include CRT, LCD and Plasma screens that are embedded within systems such as gaming machines, information kiosks, automated teller machines (ATM) , and other general display systems. CR Techmedia adds further value to the customized solutions offered via servicing, maintenance and upgrades for the solutions.
About Scala, Inc.
Scala, Inc. (http://www.scala.com) is the world's leading provider of software for digital signage software used in retail, education, entertainment, government and other industries. The company's cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Burger King, Kiwi, Azizia-Panda Supermarket, McKee Foods, Muvico, Santiago Airport, RaboBank and Warner Brothers Movie World. Since InfoChannel is proven, scalable, and easy to manage, it is the platform of choice for many digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA with operations in California, the UK, Norway, The Netherlands, China and Japan.
