Transforming the State of Mind of Air Travelers in Cyprus with Eye-Catching Digital Signage
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After careful deliberation, both the airport advertising provider and the digital screen software company came up with a detailed structure and media mix that would enable advertisers to capitalize on the lucrative consumer groups travelling in the airport, and at the same time maximize revenue for the airport and the advertising company.
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A state-of-the-art media showcase program would have to complement the new €450 million, 100,000 square foot, three-story terminal at Larnaka International Airport. This digital network was the main challenge of the Larnaka Airport Digital Signage Project, taking into account that the airport is the biggest infrastructure project ever deployed in Cyprus.
The decision was made to offer a dynamic combination of uniquely differentiated high-tech static and motion media strategically located within the airport. This move also offered advertisers an additional benefit by providing an opportunity to both small and large organizations to advertise while taking their budget, branding message and targeted consumer group demographics into consideration.
This mood- and mind-changing experience starts from the moment passengers disembark from their planes and enter the concourse arrival areas.
The majority of the displayed advertisements focus on Cyprus and what it has to offer visitors. Advertising content is spread across an array of high end brands ranging from Rolex and Ulysse Nardin, telephone providers such as Vodafone, luxury golf properties for sale, private banking products and many more.
After careful deliberation, both the airport advertising provider and the digital screen software company came up with a detailed structure and media mix that would enable advertisers to capitalize on the lucrative consumer groups travelling in the airport, and at the same time maximize revenue for the airport and the advertising company.
