The Digital Face of the Polish Cooperative Banks -- BSTV
Video Description
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"BSTV is an innovative solution that we have introduced to our
bank. Our clients have become vastly interested in this project
and see the screens as an extremely modern and unique form of
communication between the bank and its clients."
- Alicja Malaczynska, President of the Board of BS Koronowo
The concept of BSTV, a dedicated digital signage system for
the Polish Cooperative Banks, was derived from previous
experiences of its operator, DDS Poland. In recent years,
DDS Poland has executed and delivered digital signage
projects for two network banks: Alior Bank and Bank
Zachodni WBK.
During the implementation of these digital signage
systems, DDS Poland learned many valuable lessons and
gained a clear perspective of the practical use of digital
signage for customer service management in the banking
and finance industry. BSTV became fully operational in
June 2009. As BSTV operator, DDS Poland provides and
manages the platform on behalf of its users. The system is
created using Scala solutions, which work seamlessly with
the chosen software players to provide content scheduling
and distribution.
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Frequently, the Cooperative Banks in Poland were not able to communicate their high standard of service or their market offers, which prevents them from competing with commercial banks in winning new customers, especially among the younger population.
This lack of an effective communication channel and shortage of marketing activities puts their future market share at risk. Facing the above situation, the Co-Ops have the strong desire to demonstrate efficiency, modernity and technical competence to reclaim their clients’ trust and win new customers.
Scala provides DDS Poland with the capability to create sophisticated, branded, dynamic content that combines text, graphics, video and real-time information on behalf of individual co-ops.
BSTV is managed remotely by DDS Poland, which provides a full-service concept to create content, manage playlists and schedules, manage the physical operation of the technical infrastructure, deal with maintenance issues and ensure a high level of compliance in terms of functionality.
The full options system consists of four BSTV display modules per bank that can be integrated into one display function or work as an independent solution.
"For a few years now, SGB group has been trying to unify its efforts in order to upscale their market communications output. The platform suggested by BSTV is ideal for that strategy."
- Jacek Marmulewicz, VP of the Board for Commerce at BS Olawa
