RAI Amsterdam Launches Digital Signage Network to Cut Costs and Enhance Communication
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After extensive research and a pilot, RAI concluded that digital media would add value to their primary process of hosting events and exhibitions and would help them in being the most innovative compact venue of Europe.
In close cooperation with RAI, QYN designed and developed a unique digital way-finding system. In 2007, QYN and Scala entered into a strategic contract for the use of Scala. This fact and the belief of both QYN and RAI in the quality of Scala made us decide to migrate the complete platform to Scala.
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RAI’s challenge was to provide a total-site digital proposition that reduced operational costs and environmental impact, provided operational enhancements and delivered additional visitor value.
QYN provided a turnkey solution for Amsterdam RAI, designing and developing the network that would ultimately be maintained by RAI’s own network operations center using Scala as the content player/manager to deliver animated way-finding and commercial content to 800 screens. The outcome of this program was to deliver a unique digital network that used a variety of output devices (fixed screens, mobile screens and LED lighting) to deliver a meaningful visitor experience from entry, throughout the
walkways and halls to departure.
The RAI Live! network provides a great case for multi-use venues and other large venues including malls, stadiums and leisure complexes to consider how digital signage can provide multiple benefits to the landlord in terms of providing a higher level of content value to customers, reducing operational costs on traditional marketing methods and generating incremental revenue.
