IKEA
Video Description
More Information
“IKEA TV is a very exciting project to
plan and develop. We are privileged to
count on our partner Beaver Solutions
to apply its professional team, its
experience, and its relationships in
the UK market thus enabling the
coordination of seven separate
organizations to deliver the solution
required by IKEA, on time and on spec.”
said Oscar Elizaga, Scala Vice President,
EMEA. “IKEA is a very forward thinking
company with a clear vision of its
in-store digital signage objectives,
which makes its selection of Scala
as the core of the IKEA
TV project all the more significant” he
added.
“Beaver Solutions is proud to have
been selected to provide a brand new
digital signage system for Sweden’s
most famous export”, said Barry
Thurston, Director, Beaver Solutions.
“When complete, IKEA TV could well
be broadcasting on 196 channels
managed by over a hundred
Scala licenses”, adds Barry
Thurston.
More Information
The
objective of IKEA TV in the initial phase
is to promote the “Hero” product
line, to be soon complemented with
other initiatives including “Welcome
Customers to the store”, “How to shop”
and “How to plan an IKEA Kitchen.”
Throughout the UK, 14 stores have
been equipped with Scala
software to distribute 8 separate
channels of content to screens
distributed throughout the store in
key locations. Each IKEA store uses an
average of 8 screens, placed at
selected points-of-purchase.
Phase 2 of the IKEA TV Network
will add 3 more stores as well as 10
additional channels and an excess
of 20 screens per store. Phase 3 will
expand the digital signage network
with the remaining 11 IKEA stores
after an evaluation process.
Each screen will show a new character
developed by IKEA, appearing in a
number of animations crafted by
IKEA to deliver a specific message to
its shoppers. This content is displayed
to visitors as they journey through the
store. Diversified content including
product videos and local store
messages is shown, with message
variety planned to increase in the
future.
Scala was selected among
a number of software applications
due to its unrivaled control of all
areas of the playback at each screen
and centralized control via Scala
Content Manager. One of
the key requirements from IKEA was to
provide both local and national control
of chosen content, allowing staff in
each store nationwide to change
messages at a moments notice.
Content is managed centrally by IKEA
with Beaver Solutions’ support, thus
enabling IKEA to update any screen in
the network via a web-based content
management suite.
