Ecco Testimonial
Video Description
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“Nuppenau was chosen as our supplier because they
could deliver the total solution. We were looking for high
quality, especially when it comes to service, functionality,
design and content. We wanted a hassle-free and highquality
solution,” said Albert B. Kristensen, International
VM Manager for Ecco.
"We are thrilled to have a forward thinking company like Ecco as a Nuppenau customer."
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Ecco operates more than 600 shoe stores worldwide.
Headquartered in Denmark, Ecco produces 15 million
pairs of shoes each year in production facilities around
the globe, including Portugal, Thailand, Indonesia,
Slovakia and China. Ecco’s customer satisfaction levels
and high-quality products have helped it maintain a
strong brand position and, ultimately, sell its shoes at
a higher price than many other brands. Ecco aspires
to be the most desired brand within the categories of
innovation and comfort footwear.
To deliver the best quality experience to its customers,
Ecco chose to develop and implement “TV Ecco,” an instore
digital information network that raises the profile
and image of Ecco and delivers relevant messaging to
customers. To implement the network, Ecco turned to
Nuppenau, a Scala Certified Partner in Denmark.
Nuppenau is an IT and marketing company specializing
in digital signage and retail TV networks. Nuppenau
is a leader in the online communications industry in
Denmark, supplying in-store TV concepts to some of
the most influential retail chains in Denmark, including
Bilka (supermarket chain), Salling (department stores),
HTH (kitchens), Sportmaster (sporting goods), and Steen
& Ström Denmark (malls).
The intent of “TV Ecco” was to find a new way to
communicate with customers that would be onsite,
direct and dynamic. “TV Ecco” is a new and effective
way to tell Ecco story: its history, its values and its “shoe comfort concept.”
After developing a concept and strategy for the
solution, Ecco launched a pilot in six stores around
the world, including Poland, UK, Holland, Hong Kong,
Australia and the U.S. The pilot would primarily test
Nuppenau’s logistical capabilities. After a successful
pilot, complete guidelines for workflow and procedures
were formulated to simplify execution of an installation
anywhere in world. Today there are more than 150
Ecco stores featuring the “TV Ecco” concept. There are
several premium stores with extra screens and channels
and other special systems like product and way-finding
systems.
Nuppenau delivers a complete package of hardware, Scala
software, installation, system integration and content
production. Ecco was looking for an established software
that had been thoroughly tested and developed over time.
It was important for Ecco that the system could grow with
them as new stores continue to open, and the software
needed to handle rapid content updates continuously.
The “TV Ecco” concept has become a very important communication tool in Ecco’s retail stores. “TV Ecco” contributes to a more interesting and vivid experience for customers by presenting the Ecco values, new products and campaigns while customers are in the store.
“Nuppenau was chosen as our supplier because they could deliver the total solution. We were looking for high quality, especially when it comes to service, functionality, design and content. We wanted a hassle-free and high quality solution,” said Albert B. Kristensen, International VM Manager for Ecco.
Today “TV Ecco” is standard in every new Ecco store.
