Carnival Cruise Lines
Video Description
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“The goals of Carnival’s Digital Signage network
is to effectively inform, entertain and enhance
our guests’ cruise experience,” says Tony Manthe,
Production & Design Manager for Carnival Cruise
Lines. “Ultimately, our goal is to enhance our guests’
vacation experience and with the Scala
product, we are able to achieve this objective.”
“Scala continues to deliver an effective and reliable
platform, on which we have built our Digital Signage
network – it is this reliability that is imperative in a
successful Digital Signage solution,” Mr. Manthe
adds.
“Utilizing Scala, Carnival is able
to produce an industry standard product,
demonstrating to their guests that they are
dedicated to researching and implementing
available technologies to better enhance every
aspect of the customer experience,” says Samantha
Kelly, Design & Multimedia Supervisor for Carnival
Cruise Lines.
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Carnival, recognizing the need to deliver information to their guests quickly
and effectively, decided to look toward Digital Signage, and the huge
possibilities and potential that this form of communication held in enhancing
guests’ “Fun Ship” vacation.
The challenge was to inform, entertain and enhance the guest cruise
experience. In addition, recognizing the potential for advertising, a Digital
Signage network provided a foundation to build an advertising platform. With
the implementation of Digital Signage, other obstacles became addressable,
including reducing the wait time at information desks by supplying an
alternate source of on-demand information.
After evaluating the software solutions in the Digital Signage industry,
a decision was made to employ Scala. Based on Scala’s long history in the multimedia industry, and
Scala’s product reliability and creative freedom, Carnival felt confident Scala was the solution to
drive their Digital Signage endeavor.
Scala powers a variety of Carnival Cruise Lines shipboard information displays. From large format 61”
plasma screens through to 32” LCD’s, Scala has been adaptable to a variety of display platforms, including
several large screen interactive kiosks, providing Carnival’s guests access to large amounts of information, quickly and
easily. The touch-enabled Digital Signage Kiosks are used by guests to access information about deck plans, onboard
events, dining times, shore excursions and other port-of-call information
Carnival Cruise Lines first implemented Scala
on their vessels in 2001, with the introduction of the Carnival
Spirit . Since then, Carnival has deployed over 150 units across
the fleet, and extended installations to the cruise terminals in
a variety of embarkation ports. To run this operation, Carnival
employs a group of A/V professionals dedicated to the
installation, maintenance, programming and design of the
entire network of units.
With vessels situated in the Caribbean, Alaska, Europe, and
cruise terminals in Florida, California, and Puerto Rico – all
content updates are performed from the company’s Miami
headquarters via satellite.
Carnival Cruise Lines has earned its position as the
world’s largest and most popular cruise operator by
offering more of what consumers desire in a vacation
– a wide variety of on-board choices in a fun and
relaxed atmosphere, along with outstanding value
and exciting destinations.
The line’s guests now have quicker and on-demand
access to vessel and cruise information. At the
same time, the company is able to cross promote
other itineraries with further information about the
Carnival fleet.
