Cable Digital Signage

The Challenge

The world of cable television is changing fast. Technology is moving from analog to digital. The Web has become a new medium for content as well as a competitor for audience attention. But the top concern for most cable operators is still just how to stay competitive with a higher level of customer service, while still being cost conscious and in some cases even profitable.

Every community has a local access cable channel provided as a community service. The benefit depends on how well the cable channel is utilized and if it is as visually exciting as the commercial cable channels that dominate the lineups. Many schools either contribute to the local cable access channel, or have their own. This a great opportunity to get students involved in TV production and community involvement.

Scala InfoChannel® cable digital signage provides a complete production and playback system for local broadcast and cable TV channels. It's flexible and easy to learn tool to create, schedule and broadcast quality programming right from a desktop PC.

Channels created with InfoChannel® cable digital signage generate enormous appeal among viewers with its high quality look and feel. Content such as local weather information, news, announcements, sports and education gives the community a reason to tune into the channel.

The same easy interface of our cable digital signage allows content to be organized and scheduled to meet production needs and target demographics by when viewers watch TV. With InfoChannel® authoring and playback systems, new programming can be edited while the channel is still live.

Cable Signage Examples

• Community bulletin boards
• Photo advertising channels
• Channel guide listings
• News and weather
• Community and city announcements
• School closing/weather alerts
• Local sports team scores
• Homeland security alerts
• Amber alerts