Definition of Top of Mind

Top of Mind: Top-of-mind refers to the most likely company, person, news story, or brand that a person will think of when given a certain topic. Think of the psychological test where you are given a word and need to say the first word that enters your mind. The resulting word, is top-of-mind. This is one of the most important states to achieve for brand identity. A company strives to make its brand identity top-of-mind. Let's play:

1. Soap: ________
2. Soda: ________
3. Signage: ________

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