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InfoChannel Markets Scala Celebrates 20 Years of Innovation and Leadership

InfoChannel: On-Air Computer TV With Scheduling.

Complete System For Local Broadcast TV Channels.

Scala InfoChannel is a complete production and playback system for local broadcast TV channels. It's a flexible and easy to learn tool to create, schedule and broadcast quality programming right from a desktop PC. And it can be expanded to allow the same content to be delivered on the web.

Easily Create Exciting Channels That Attract And Keep Viewers' Attention.

Providing an interesting, active channel is the secret to increased viewership. Channels created with InfoChannel generate enormous appeal among viewers with its high quality look and feel. Content such as local weather information, news, announcements, sports and education gives the community a reason to tune into the channel. Users can keep their channels updated from a networked PC with fresh information that can be scheduled to display at any time or date.

Combine Graphics, Sounds & Special Effects With Point-And-Click.

InfoChannel can be learned with minimal training and comes bundled with application-specific art libraries. Users can also import their own media from video, scanners, cameras and other sources. Then they can choose from hundreds of smooth eye-catching transitions that fade, zoom, fly and even do 3D effects. All from a simple point-and-click interface.

Update Programming While Still Live On-Air.

The same easy interface allows content to be organized and scheduled to meet production needs and target demographics by when viewers watch TV. With InfoChannel Authoring and Playback systems, new programming can be edited while the channel is still live. The system can expanded with template-based Reporter software to enable more people to be entering new information.

Use Basic Sales And Creative Staff With Minimal Technical Requirements.

In the advertising world, easy, flexible and attractive advertising will generate more renewals and higher revenue. InfoChannel allows creative advertising designs to be scheduled and played the way clients want, offering them a better value for their money along with the benefits of increased traffic. And because it's based on Scala's proven technology, InfoChannel can be operated with a basic sales and creative staff with minimal technical requirements.

Cable Operators, Hotels, Retail Stores & Corporations Agree.

InfoChannel is a powerful communication tool. That's why cable operators, hotels, retail stores and corporations around the world are using it to create information and advertising channels with high production value, low production cost and a great return on investment.

Lenfest/Suburban Cable saw a 20% increase in viewership after using Scala.


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