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Scala - Cable TV Signage
Communicate faster and lower production costs, get higher ad revenue, and meet the challenge of producing more television with less money -- perfect for everything including local advertising, community bulletin boards, morning announcements, campus information, and public access.
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Communicate Faster and Lower Production Costs.
Get Audience or Employee Attention With Cost-Conscious Cable and Closed Circuit Television.
Companies, too, can take advantage of television without resorting to costly video production. Broadcast Multimedia is the answer. Keep your audiences engaged and informed with scheduled, informative content.
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InfoChannel® 3 is a complete production and playback system for local broadcast and closed circuit TV channels. It's a flexible and easy to learn tool to create, schedule and broadcast quality programming right from a desktop PC. Faster than newsletters, more eye-catching than email - Scala software can improve communication throughout your company and community.
Case Study: ITV Nightscreen (Cable Television)
The latest digital broadcast in Britain is powered by Scala InfoChannel, delivering computer generated content to 'Nightscreen' every morning on the UK terrestrial channel, ITV1.
Get Higher Ad Revenue and Lower Production Costs.
Get Audience Attention With Cost-conscious & Profitable Cable TV Channels.
 | Cable TV Channels. The world of cable television is changing fast. Technology is moving from analog to digital. The Web has become a new medium for content as well as a competitor for audience attention. But the top concern for most cable operators is still just how to stay competitive with a higher level of customer service, while still being cost-conscious and in some cases even profitable.
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Cable Operators Competitive & Cost-effective Through Advertising Revenue.
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Meet the Challenge of Producing Computer TV.
Make Local Access Channel Visually Exciting.
Every community has a local access channel provided as a community service. The potential benefit depends on how well the channel is utilized and if it can be as visually exciting as the commercial cable channels that dominate the lineup.
Get Students Involved.
Many schools either contribute to the local access channel, or have their own. This is a great opportunity to get students involved in TV production and community involvement.
Bring In Advertising.
Ad agencies are using cable digital signage to offer focused advertising to their clients. They need a system that is 24/7 reliable, flexible to meet client demands, and easy to maintain in order to offer a better value. Software can replace the tedious task of manually designing a schedule and logging airtimes.
Produce Quality Content Quickly.
No matter what presentation system is used, it's worthless if nobody watches. Content is the key to a successful audience. High production quality is always the goal, but it comes at a cost in training and equipment.
Choose The Right Computer TV Solution For Cable.
Choosing a new digital signage for cable can be a difficult task. It not only means new expenditures, but training and potential down time as well. The decisions can be daunting. The changing world of cable is forcing these decisions to be made. Cable operators need to find a solution that meets both their own and their customers' needs.
InfoChannel: On-Air Computer TV With Scheduling.
Complete System For Local Broadcast TV Channels.
Scala InfoChannel is a complete production and playback system for local broadcast TV channels. It's a flexible and easy to learn tool to create, schedule and broadcast quality programming right from a desktop PC. And it can be expanded to allow the same content to be delivered on the web.
Easily Create Exciting Channels That Attract And Keep Viewers' Attention.
Providing an interesting, active channel is the secret to increased viewership. Channels created with InfoChannel generate enormous appeal among viewers with its high quality look and feel. Content such as local weather information, news, announcements, sports and education gives the community a reason to tune into the channel. Users can keep their channels updated from a networked PC with fresh information that can be scheduled to display at any time or date.
Combine Graphics, Sounds & Special Effects With Point-And-Click.
InfoChannel can be learned with minimal training and comes bundled with application-specific art libraries. Users can also import their own media from video, scanners, cameras and other sources. Then they can choose from hundreds of smooth eye-catching transitions that fade, zoom, fly and even do 3D effects. All from a simple point-and-click interface.
Update Programming While Still Live On-Air.
The same easy interface allows content to be organized and scheduled to meet production needs and target demographics by when viewers watch TV. With InfoChannel Authoring and Playback systems, new programming can be edited while the channel is still live. The system can expanded with template-based Reporter software to enable more people to be entering new information.
Use Basic Sales And Creative Staff With Minimal Technical Requirements.
In the advertising world, easy, flexible and attractive advertising will generate more renewals and higher revenue. InfoChannel allows creative advertising designs to be scheduled and played the way clients want, offering them a better value for their money along with the benefits of increased traffic. And because it's based on Scala's proven technology, InfoChannel can be operated with a basic sales and creative staff with minimal technical requirements.
Cable Operators, Hotels, Retail Stores & Corporations Agree.
InfoChannel is a powerful communication tool. That's why cable operators, hotels, retail stores and corporations around the world are using it to create information and advertising channels with high production value, low production cost and a great return on investment.
Lenfest/Suburban Cable saw a 20% increase in viewership after using Scala.
How Does Scala Help You Realize Your Cable Solution?
Scala understands your communications challenges. We provide an integrated solution of software, systems, content and services through partnerships and our proven multimedia technology.
InfoChannel Will Help You...
- Import a variety of file formats.
- Edit and update while still on air.
- Schedule screens or text for any time or date.
- Generate report logs when ads are played.
- Control VCRs and switchers.
- Play MPEG1 or 2 video.
- Expand to numerous locations.
- Play full color, full motion animations.
- Use smooth font anti-aliasing.
- Get started with a content library with hundreds of images and sounds.
InfoChannel Allows You To Create...
- Community bulletin boards.
- Photo advertising channels.
- Channel guide listings.
- News and weather.
- Community and city announcements.
- School closing/weather alerts.
- Local sports team scores.
Reach the Public with General Notices
Coming soon.
