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Industry Articles and Recommended Reading
Read What Others Have To Say About Scala & The Industry.
Scala is making the news more and more. What's the story? Out-of-home media, the emerging digital signage industry, narrowcasting replacing broadcasting, the Internet going Outernet. Call it what you will. Digital signage is here to stay because it simply lets you communicate more effectively. Scala is one of the most effective forms of communication ever invented because it lets you communicate to your target audience right at the place and the moment they make their decisions. And it's done without any of the overhead of video production or baffling multimedia software. Read on.
Consider Scalability and Extensibility when Choosing a Digital Signage Network 
This article by Dick Trask, Director of Marketing at Scala, covers the ins and outs of choosing a scalable and extensible digital signage network.
Outdoor Media, Gulf Marketing Review: Outdoor advertisers search for space (Opens PDF in new window)
They have arrived... The Electronic Signs fully colorful, fully dynamic full of live are here. Dynamic Signs are popping up everywhere, in the malls, in the streets, in the airports and virtually everywhere. As early adopters in the UAE have proven this is a very efficient marketing tool, demand is exponentially increasing to install Dynamic Signage solutions.
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The Many Advantages of Plasma Display Signage (new window)
By Lori Andreozzi, SignIndustry.com -- When it comes to indoor displays, plasma is one of the most versatile media available today. The content for plasma displays is easy to create and manage, especially with a solid software program. The installation and maintenance are relatively simple. And digital signage is found everywhere -- in shopping malls, airports, restaurants, convention centers, trade shows, and now even the health care industry making it a familiar medium to consumers.
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What Should We Call Our New Media Networks?
by Narrowcasting News from Bill Collins -- What is in a name? For those of us in this new media industry - which is variously called "digital signage" or "narrowcasting in public spaces," or "digital visual messaging" or "out-of-home television" or "captive audience networks" or "placed-based media" or any of another dozen or so terms - we're not sure ... yet. Even though we earn our living as communicators, the irony is that we haven't yet agreed among ourselves on how to communicate our own message in a 2-3 word moniker. But, then again, we might ask: is it really important that we reach consensus on naming conventions this early in our industry's evolution?
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Best Buy Uses In-Store TV to Reach Computer Customers (PDF in new window)
by Craig A. Shutt, POP Times -- Best Buy Co. has created a new in-store broadcasting network for its redesigned computer department that presents music and movie clips along with information on key brands and special promotions. The system is part of the company's newly designed store format.
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Coming Attractions: Evolution, Convergence, and Networking (PDF in new window)
by Enjin Magazine -- The onscreen content looks and works great, but the real beauty of Scala is what you don't see. The backend functions of scheduling, managing, distributing, playing back and delivery verification are what place Scala at the right place and definitely at the right time.
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Networks in the Persian Gulf Up and Running (PDF in new window)
by Narrowcasting News from Bill Collins -- ...Creative content on the network is visible on 60 conventional CRT television monitors, located in 30 departure gates, which the airport authority had previously used to receive CNN and other cable TV broadcasts through a master antenna. Using InfoChannel 3 software from Scala, Inc. as its software base, El Ridi said his company was able to configure the system so that the cable TV capabilities and the new narrowcast content can co-exist on the system.
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85' LED Screen at Oscar's New Home (new window)
by Denise Harrison, Producer -- ...The screens were part of what we call around here the "New Media Initiative, " explains Rey Howard, director of content for Hollywood & Highland. "Our intent was to elevate the center from a typical center to something more closely tied to the entertainment business." Howard worked with Stuart Lyne of Octavian Creative Inc. and Robert Fleming of Invariance LLC to find something dramatic for the famous street corner. [...] "The best thing about Scala is its stability," he says.
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New Features and Programs Make Scala a Dream Solution (new window)
by Denise Harrison, Producer -- I've been a Scala fan ever since I saw my first demo a couple of years ago. From what I saw, anyone who is even remotely software savvy can author professional-level multimedia content for dynamic signage networks, Cable TV and the Web (it really did look that easy). The onscreen content looks and works great, but the real beauty of Scala is what you don't see. The backend functions of scheduling, managing, distributing, playing back and delivery verification are what place Scala at the right place and definitely at the right time.
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Right Message, Right People, Right Time (new window)
by Michael McEnaney, Digital Output Magazine -- While your initial reaction to this market may be, "We do what we do well and we simply don't do that," you might want to consider your future course of action when some of your major customers start asking about this technology. Perhaps coordinating their traditional signage with their digital signage is an attractive sell. Maybe they'll need help in the area of content for this new venture. To ignore it altogether is to ignore the possible evolution of your business and consequently be ignoring a possible new branch within it.
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Scala Upgrades Broadcast Multimedia Software (new window)
by Jennifer Hagendorf Follett, CRN -- Scala Monday launched the latest version of its broadcast multimedia software for clients such as retailers and entertainment venues to deliver advertising and other digital content via dynamic signage networks. [...] "If you're sending out video tapes, how do you know they are even played? How do you know the 18-year-old manager put the video in rather than the movie he hasn't seen yet?" Porter said.
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Scala And Pro AV Systems Integrators (new window)
By Denise Harrison, PresentationMaster.com -- I've been a Scala fan ever since I saw my first demo a couple of years ago. From what I saw, anyone who is even remotely software savvy can author professional-level multimedia content for dynamic signage networks, Cable TV and the Web (it really did look that easy). The onscreen content looks and works great, but the real beauty of Scala is what you don't see. The backend functions of scheduling, managing, distributing, playing back and delivery verification are what place Scala at the right place and definitely at the right time.
