Management Team

Tom Nix (CEO)

Tom Nix, CEO continues to lead Scala, the leading provider of end-to-end software solutions for creative intelligence in digital communications software. With a continued commitment to build customer satisfaction and expand Scala’s role in the evolving global market, Mr. Nix will focus on blending innovative, industry-leading software technologies while continuing to innovate and enable Scala digital display communications to connect with any content source that are intelligent, engaging, stable, interactive and fully supported.

Formerly VP Americas & Oceania, Mr. Nix was responsible for all of Scala's Sales, Services and Support operations in the US, Latin America and Oceania. Mr. Nix joined Scala in July 2010 and spent the past three years in the digital signage market working as the Vice President and General Manager for Dynamax Technologies. Prior to joining Dynamax, Mr. Nix was Director of business development at Main Street Direct, an media agency specializing in direct, online, mobile marketing campaigns for blue chip clients. Previously, he was Vice President of business development for Marins, where he was responsible for driving revenue generation and client acquisition initiatives. Mr. Nix has also served as Vice President of business development for match21, a b2b marketplace service provider. When he was 24 years old, he founded Sunshine Mountain Productions, a record label and distribution company which he sold for $7MM in 1999. He attended the Executive Program for Growing Companies (EPGC) at Stanford University’s Graduate School of Business in Palo Alto, California.

Anthony Maddalone (Chief Financial Officer)

Mr. Maddalone joined Scala in 2007 as Chief Financial Officer. In this capacity, Mr. Maddalone's responsibilities include managing the Company's worldwide functions of finance, administration, legal, facilities and human resources. Mr. Maddalone brings over 20 years of industry experience in start-up and mid-sized companies where he has held senior financial and operational positions in the United States and Europe, at both public and private, venture backed companies.

Prior to joining Scala, Mr. Maddalone served as Chief Financial Officer of First Index, Inc. and Broadbeam Corporation (now a subsidiary of MobileAware).

Prior to Broadbeam, Mr. Maddalone held a variety of executive management positions in the United States and Europe at Logic Works, Inc. (now a subsidiary of Computer Associates), an enterprise client/server software company. As VP of European Finance & Operations (based in Switzerland and then the United Kingdom) he was responsible for the finance and administration functions of five subsidiaries during sales growth averaging 47% per annum. As VP, Controller and Chief Accounting Officer, he was a key member of management taking the company public in 1995 (NASDAQ: LGWX). Mr. Maddalone was also responsible for building and managing the company's worldwide financial and MIS organization and infrastructure during periods of exceptional sales growth averaging 173% per annum.

Prior to this, Mr. Maddalone was employed in a variety of auditing and tax positions at Ernst & Young.

Mr. Maddalone holds an MBA and BS in Business Administration from the State University of New York at Buffalo and is a Certified Public Accountant.

Jeff Porter (President, SignChannel)

Mr. Porter is responsible for all aspects of the SignChannel business unit, a Software as a Service (SaaS) innovator in the fast-growing “do-it-yourself” entry-level digital signage segment. He is a much sought-after speaker at industry events and widely acclaimed as one of the digital signage industry’s leading pioneers.

As a passionate and dedicated member of Scala's senior management team since 1994, Mr. Porter has served the company as EVP, Business Development from 2003 to 2007, as President and CEO from 2000 to 2002 and prior to that as Vice President of R&D leading product development and establishing critical relationships with a number of larger strategic customers and partners.

Mr. Porter is a frequent speaker at industry events, is widely acclaimed as one of the Digital Signage industry's leading pioneers and evangelists and plays an active role in the industry and serves on the Board of Directors of POPAI, the global association for marketing at retail, and chairs their digital signage group.

Prior to joining Scala, Mr. Porter was employed by Commodore International Limited, and was responsible for worldwide product development of the Amiga computer, the world's first multimedia personal computer. With dedicated tenure at AT&T Bell Laboratories and the Eastman Kodak Company, Mr. Porter has been on the forefront of the high-tech industry for his entire career. Mr. Porter received his bachelor's of science degree in electrical engineering from Purdue University and his master's of science degree from the University of Illinois.

Peter Cherna (Senior Vice President, Technology)

Mr. Cherna is responsible for Scala’s global product development team, which continues to leverage technologies, such as predictive analytics, social media, mobility and more, to provide the market’s most innovative digital signage solutions.

Mr. Cherna joined Scala in 1993 and has been employed in various technical and engineering management positions during that time. Prior to Scala, Mr. Cherna led the development of significant portions of the Amiga operating system at Commodore International Limited.

Mr. Cherna holds a bachelor's degree in Electrical Engineering from McGill University in Montreal.

Oscar Elizaga (Senior Vice President, Americas)

Mr. Elizaga is responsible for all of Scala Sales, Services and Business Development in the United States, Canada, Caribbean and Latin America.

Mr. Elizaga joined Scala early in 2005 as Director of New Business Development with initial responsibility for Spain, Italy and Portugal. He was appointed as Vice President, EMEA in 2006 and more recently in 2010 he was assigned the responsibility for Scala India and Latin America in addition to EMEA. He has been a major contributor to Scala’s growth and expansion in key markets such as retail, corporate communications and finance by forging strategic partnerships with system integrators, ecosystem partners and advertising/marketing firms; by delivering an unequivocal positioning message on Scala's leadership and value proposition in the digital communications markets and by structuring new business models attuned to the requirements of both global and local enterprises.

Mr. Elizaga is a global business builder, with extensive experience in developing international technology businesses from the grounds up to profitable and repeatable performance; plus extensive expertise in channel management, sales organizations and operations management, foreign subsidiary building and directing, structuring and running services organizations and in formulating and leading value added partnerships and global alliances. Mr. Elizaga is fluent in six languages.

Mr. Elizaga has over thirty years of experience, obtained with leading technology companies, such as IBM, Kulicke and Soffa, InterDigital Communications Corporation, Bentley Systems and Expand International Corporation and holds a Masters Degree in Electronics Engineering from the University of Mendoza in Argentina.

Guillaume Proux (Vice President, Asia)

As VP Asia and General Manager of Scala KK based in Tokyo, Mr. Proux is responsible for Scala's operations in China, Japan and Korea (CJK).

Based in Tokyo, Japan, Mr. Proux joined Scala in 2003 to start up Scala's Asian operations to support the company's growing number of Far-East customers after the earlier release of the Chinese, Japanese and Korean versions of Scala's InfoChannel Digital Signage software suite. In 2006 he led the formation, incorporation and staffing of Scala's new wholly owned subsidiary in Japan, which also saw the birth of the Japanese version of Scala's website as well as the first Digital Signage blogs in Japanese.

Prior to joining Scala, Mr. Proux was a System Architect with Symbian, developers of the mobile operating system used today in over 40% of smart-phones world-wide, including models by Nokia and Sony-Ericsson. Prior to Symbian he was team leader at Fusion System Japan responsible for the development of the software client used for over half of the stock trades on the Osaka Stock Exchange. He brings to Scala a strong mix of skills ranging from technology to finance and business management.

Mr. Proux holds both a Master of Science in Telecommunications Technologies from Aston University (Birmingham, UK) as well as an Engineering Degree from ENST Bretagne (Brest, France) and is fluent in French, English and Japanese.

Frank Larsen (Vice President, EMEA)

As Vice President of Scala EMEA, Mr. Larsen is responsible for Scala EMEA’s operations, with a focus for growth in the entire region. He’ll be managing both the EMEA office in Maastricht and the Nordic office in Oslo. He was previously General Manager of Scala Nordic, where he focused on helping our dedicated partners grow their business and changed our training program to become aligned with customer requests.

Mr. Larsen has a long track record of working with Scala, starting in 1991 where he worked as part-time consultant for the Scala office in Denmark. In 2003 he became a Scala Certified Reseller partner and led his company to become the top selling partner in Denmark. In 2006 he was asked by Scala to formulate a strategy for building a more extensive reseller partner channel in Denmark and in 2008 he was appointed as full-time country manager for Denmark to execute on that plan - resulting in Denmark being ranked as one of Scala’s top selling countries in 2010. Mr. Larsen was appointed to the position of General Manager of Scala Nordic, in March 2011.

Mr. Larsen has leadership experience from his time in a Danish government agency and has also worked as a consultant for a team building and conflict management agency. He is fluent in English and the Scandinavian languages as well as having some understanding of German and Spanish.

Dave Palermo (Vice President, Global Marketing)

Mr. Palermo joined Scala in 2011 with over 20 years of technology products and services industry marketing experience. He is responsible for the global structure, strategy, and execution for all aspects of marketing with a particular focus on his specialization of building demand generation engines. In his role, Mr. Palermo will lead all integrated marketing, communications, research, and sales support programs to consistently communicate with customers and partners further building Scala’s global brand and enabling the success of the company's sales teams and partner ecosystem.

Before joining Scala, Mr. Palermo was Vice President of Marketing at SunGard Availability Services where he was responsible for demand generation, Internet marketing, media relations, research, marketing strategy and branding. During his tenure, the company grew from $250 million to $1.5 billion in revenue. Prior to SunGard, Mr. Palermo was employed by Compaq Computer Corp. where he held various marketing roles including channel management, promotional marketing and services marketing positions.

Mr. Palermo holds both a Bachelors degree in Marketing from Kent State University and Master of Business Administration from Eastern Michigan University. He has also completed the Certificate of Professional Development program at the Wharton School at the University of Pennsylvania.