MuchMore Direct Marketing: Konvergence Leaflet Dispensers

It’s common practice for hoteliers to place leaflet dispensers in or near hotel foyers offering information on local points of interest, attractions, brands, restaurants and retail businesses. These dispensers usually offer between 50 and 100 leaflets at once. The more leaflets on display, the harder guests may have to work to identify what’s of interest to them, and the dispensers don’t allow hotels to make recommendations. MuchMore, a leading Italian direct marketing agency, and owners and operators of a hotel leaflet dispenser network, recognized there were opportunities to utilize digital media to increase the amount of promotional inventory they could feature on the dispenser, even when the physical leaflet slots were filled... Follow the link to read the full case study.

Konvergence 10.9.09.pdf — PDF document, 487Kb