pdfs

• Scala Corporate Case Studies (English)

Nordisk Film Biografer: Uses Digital Signage to Entertain Patrons Waiting to Buy Movie Tickets

Nordisk Film Biografer (Nordic Film Movie Theaters), the largest cinema chain in Denmark, consists of 17 modern movie theaters spread throughout the country. With more than 18,000 theater seats, they account for almost half of total ticket sales in Denmark. Guests often arrive early to buy their tickets in the large lobby and waiting areas. To entertain guests and help them make the most of their waiting time, Nordisk Film Biografer installed large screens throughout showing trailers for upcoming films, current offers in concession areas, general information and advertising from their partners... Follow the link to read the full case study.

Larnaca International Airport: Transforming Air Travelers’ State of Mind with Eye-Catching Digital Signage in Cyprus

From the first meeting at the construction site offices at Larnaca International Airport in Cyprus, Michael E. Kyriakides, Managing Director of Ad Board Media, set a very clear objective: A state-of-the-art media showcase program that would complement the new €450 million, 100,000 square foot, three-story terminal at Larnaca International Airport. This digital network was the main challenge of the Larnaca Airport Digital Signage Project, taking into account that the airport is the biggest infrastructure project ever deployed in Cyprus... Follow the link to read the full case study.

Cooperative Banking Associations: The Digital Face of the Polish Cooperative Banks – BSTV

The three Cooperative Banking Associations in Poland are comprised of more than 580 small, local banks that are spread nationwide. Most of these banks supply banking products and services to rural and small-town communities. With more than 150 years of market experience, the Cooperatives are a vital part of local economies. The significant feature of most Cooperative Banks (Co- Ops) is a low number of outlets and a limited geographical target territory. A few Co-Ops consist of more than 15 outlets, but the vast majority include fewer than 10. Although the Co-Ops act independently in terms of their market activities, each of them is associated with three Cooperative Banking Associations: Spółdzielcza Grupa Bankowa (SGB), Bank Polskiej Spółdzielczości (BPS) and Mazowiecki Bank Regionalny (MR Bank)... Follow the link to read the full case study.

Azura: Digital Signage Maximizes Cruising Experience on Floating Resort Hotel

As P&O Cruises, Britain’s leading cruise line and part of Carnival UK, started its plans for building its latest and largest cruise ship, it had very clear communication objectives set out to complement its passengers’ holiday experience. P&O Cruises chose a state-of-the-art digital signage and audio-visual solution to maximize the passengers’ exclusive cruise. The cruise line also wanted it to be built as an integral part of the ship because the intention was to use the screens to communicate information to the passengers about the current location of the ship, as well as the huge range of activities on board... Follow the link to read the full case study.

Handelskolen Sjælland Syd: Business School Keeps Students and Visitors Informed with School-Wide Digital Display Network

Handelskolen Sjælland Syd, located in Næstved and Vordingbord in Denmark, offers a business curriculum to prepare young people for either a career or a university education. The school provides several shorter and advanced studies for both young and adult students, and it also offers a different kind of course for companies, organizations and institutions. Handelskolen Sjælland Syd realized a growing need to communicate information and activities more quickly to students and visitors. The school also wanted to be perceived as modern and innovative... Follow the link to read the full case study.

Camelback Toyota: Dealership Rebuilds Facility and Brand Image with Digital Signage

Camelback Toyota, a dealership located in the heart of Phoenix, is receiving a lot of attention for its recent renovations. After 22 years of selling Camrys, 4Runners and other models in its old facility, Camelback Toyota has moved light years ahead with its new, state-of-the-art, 62,000 square-foot showroom alongside a 65,000 square-foot service facility... Follow the link to read the full case study.

Onmedia: Enters Polish Outdoor Advertising Market with Innovative Digital Signage Strategy

The Polish outdoor advertising industry has developed rapidly during the past few years. Outdoor advertising is mainly distributed through billboards, transit advertising and street furniture. The key trend in the industry is that a shift in advertising expenditure is occurring from traditional media (such as television, radio and newspapers) to outdoor media. This, indicates a clear growth opportunity in Poland... Follow the link to read the full case study.

Bournemouth: Direction Helps Council Cut Communication Costs with New Digital Signage Network Powered by Scala

Bournemouth is the south coast’s premier resort and the largest town in Dorset, England. It is a regional center for business, and the town is the home of the Bournemouth International Centre (BIC), one of the primary venues for conferences, exhibitions, entertainment and events in southern England. Bournemouth’s seven miles of golden sands and sparkling sea have made it a popular tourist destination, making tourism crucial to the local economy. Tourism in Bournemouth generates hundreds of millions of British pounds a year and employs thousands of workers. In recent years business tourism alone contributed around £125 million per year, through delegates and business visitors attending venues such as the BIC and exhibitions in the town... Follow the link to read the full case study.

ICMoving: Visitors of All Major Italian Airports Benefit From Infotainment Powered by Scala

When ICMoving defined its main business goals, the company realized that it had to change the television experience as we know it. ICMoving’s ambitious mission is based on becoming the first outdoor TV network providing information and entertainment to the public in all major Italian airports. The network that ICMoving envisioned would display news and local information, combined with entertainment and advertising. These features require a reliable, stable and flexible platform that is able to maintain a high standard of performance anytime and anywhere. In addition, the system would have to be capable of growing in sync with the expansion that the company’s management had in mind — becoming “THE airport outdoor TV channel in Italy.”... Follow the link to read the full case study.