Transportation

Vertically focused digital signage case studies for the Transportation sector, including ship cruises, cruise lines, ferries, trains, buses, taxi cabs, airports, etc.

Aldeasa Uses Digital Signage Managed by ASVideo to Broadcast Advertising to More Than 100 Million People in Spain’s International Airports

Aldeasa is one of the leading airport retail operators in the world, with a wide retail portfolio in both Spanish and international airports. Aldeasa’s management recognized that to communicate with its transient and sometimes time-pressed customers, it needed to develop a new way of communicating effectively. Its answer was to develop a high-impact, multi-screen and multi-location digital signage network.

Milan Transport Agency: Digital Signage Increases Customer Satisfaction and Security on Milan’s Public Transportation Network

The Milan Transport Agency (ATM) is a private organization working in partnership with the City of Milan in Italy. ATM provides all of the public transportation services in the city, including underground, buses and trams. In 2008, both parties started a project called “Transportation Renewal” with the objective to modernize the underground public transport network as well as the “above-ground” network. The revitalization process included replacing all the vehicles with more environmentally friendly versions, increasing the efficiency of the transportation network, increasing safety and increasing the comfort of travelers. The goal is to complete the substitution or renewal of all vehicles and the modernization of the network by 2015... Follow the link to read the full case study.

ICMoving: Visitors of All Major Italian Airports Benefit From Infotainment Powered by Scala

When ICMoving defined its main business goals, the company realized that it had to change the television experience as we know it. ICMoving’s ambitious mission is based on becoming the first outdoor TV network providing information and entertainment to the public in all major Italian airports. The network that ICMoving envisioned would display news and local information, combined with entertainment and advertising. These features require a reliable, stable and flexible platform that is able to maintain a high standard of performance anytime and anywhere. In addition, the system would have to be capable of growing in sync with the expansion that the company’s management had in mind — becoming “THE airport outdoor TV channel in Italy.”... Follow the link to read the full case study.

Onmedia: Enters Polish Outdoor Advertising Market with Innovative Digital Signage Strategy

The Polish outdoor advertising industry has developed rapidly during the past few years. Outdoor advertising is mainly distributed through billboards, transit advertising and street furniture. The key trend in the industry is that a shift in advertising expenditure is occurring from traditional media (such as television, radio and newspapers) to outdoor media. This, indicates a clear growth opportunity in Poland... Follow the link to read the full case study.

Azura: Digital Signage Maximizes Cruising Experience on Floating Resort Hotel

As P&O Cruises, Britain’s leading cruise line and part of Carnival UK, started its plans for building its latest and largest cruise ship, it had very clear communication objectives set out to complement its passengers’ holiday experience. P&O Cruises chose a state-of-the-art digital signage and audio-visual solution to maximize the passengers’ exclusive cruise. The cruise line also wanted it to be built as an integral part of the ship because the intention was to use the screens to communicate information to the passengers about the current location of the ship, as well as the huge range of activities on board... Follow the link to read the full case study.

Larnaca International Airport: Transforming Air Travelers’ State of Mind with Eye-Catching Digital Signage in Cyprus

From the first meeting at the construction site offices at Larnaca International Airport in Cyprus, Michael E. Kyriakides, Managing Director of Ad Board Media, set a very clear objective: A state-of-the-art media showcase program that would complement the new €450 million, 100,000 square foot, three-story terminal at Larnaca International Airport. This digital network was the main challenge of the Larnaca Airport Digital Signage Project, taking into account that the airport is the biggest infrastructure project ever deployed in Cyprus... Follow the link to read the full case study.

National Manufacturer: Gets More Mileage from Corporate Communications with Digital Signage

Professionals working in an office environment take for granted the ability to pull up news and information with a click of their mouse. However, employees spending their days on the manufacturing floor don’t have that luxury, often making them the last to know about important company announcements and breaking news. Such is the case at the upstate New York facility of a national manufacturer. Close to 1,100 people work at the sprawling 2 million square-foot plant, and most of those employees spend their days on the plant floor... Follow the link to read the full case study.

Select Service Partner (SSP): Food and beverage outlets attract travelers at Copenhagen Airport with digital signage

The food service giant Select Service Partner (SSP) operates food and beverage stores in more than 140 airports and almost 300 railway stations around the world. In total, SSP’s 26,000 employees serve about 250 million customers a year. In Denmark, SSP operates food and beverage stores located in high-traffic areas, including the country’s largest airport, Copenhagen Airport. At Copenhagen Airport SSP’s food and beverage stores depend entirely on the flow of passengers passing through the terminals... Follow the link to read the full case study.

ZOOM TV: Monopoly Media Launches Eastern Europe’s Largest Digital Out-of-Home Network

Monopoly Media, one of Romania’s largest advertising agencies and a Scala Certified Partner, has recently completed the deployment of a four-channel, 3,500- screen network designed to reach people across Romania in metro stations, retail outlets, leisure and hospitality venues, and airports. The network, ZOOM TV, is the first in Romania to reach viewers across the country and is the largest network by number of screens in Eastern Europe... Follow the link to read the full case study.

British Columbia Ferry Services: Uses Digital Menu Boards to Reach Hungry Cafe Visitors

With more than 22 million passengers a year aboard its network of 38 ships, British Columbia Ferry Services Inc. (BC Ferries) is one of the largest ferry companies in the world. Its three largest routes operate between Vancouver Island and the Mainland. In the last few years the company has invested more that 1.4 billion Canadian dollars (about $1.13 U.S. billion) in terminal and vessel upgrades, including seven brand new ferries. Three of these ships, known as Coastal-class vessels, are the largest double-ended ferries in the world, with the ability to carry 370 vehicles and 1600 passengers. Besides being high-tech and fuel-efficient, they are adorned with Olympic regalia in honor of the approaching Vancouver 2010 Olympic and Paralympic Winter Games... Follow the link to read the full case study.

Chekov Auto: Scala Drives Sales at Russian Car Dealership

Dismart, the first Scala Certified Partner in Russia, has created an innovative multi-channel customer-facing digital signage network for Chekhov Auto, an auto sales and service business located near Moscow. Chekhov Auto appointed Dismart to create their digital signage network after they recognized a need to engage, educate and excite customers visiting their dealerships. The intention was to increase the levels of product, service and promotional visibility to all customers, and in doing so convert browsers to buyers and up-sell services and accessories. In short, the network was to act as a complementary sales and marketing tool to the existing sales and service teams... Follow the link to read the full case study.

Oslo Airport: Security Checkpoint Informs Travelers Using Scala-Powered Digital Signage

The Oslo Airport (OSL) is Norway’s main airport, servicing 19.3 million passengers in 2008. All travelers must pass through the security checkpoint before boarding a plane. The security checkpoint was looking for an information network that could give travelers relevant and updated information while they waited in line. New security regulations were recently introduced, and some travelers found them confusing, making instructions and reminders necessary. Oslo Airport’s goal was to move the line through the security checkpoint as efficiently as possible... Follow the link to read the full case study.

Viking Line: Has Taken Digital Signage on Board

Viking Line commenced service in 1959, when the S/S Viking began sailing between the Finnish mainland, the Åland Islands and Sweden. Today Viking Line has seven vessels, which sail between the Finnish mainland, Åland and Sweden as well as between Finland and the Baltic states. With Viking Line a Baltic cruise from one city to another takes less than a day. Viking Line has a wide entertainment offer: casinos, restaurants, discos and live artists. Operations include passenger services, recreation and cargo carrier services... Follow the link to read the full case study.

Santiago International Airport

The airport decided that digital signage was what they needed to improve the service experience of the passengers, to modernize the infrastructure of the Airport, and to obtain advertising income.

BAE Systems: Integrates Scala InfoChannel for OEM Digital Signage on the Plant Floor

BAE is a major producer of aircraft engine controls and avionics equipment. Winner of the 2005 Shingo Prize for Excellence in Manufacturing, the Fort Wayne location recently faced a critical internal challenge. As manufacturing director Royce Binion put it, “We realized we needed to do a better job of getting real-time manufacturing and quality performance data out to our manufacturing floor, while at the same time disseminating corporate information to our production associates. These were two similar challenges that begged for a single solution.” A technical inquiry to Scala, Inc. in Exton, PA gave Binion the starting point needed to launch their new digital signage program. Digital AV, the regional Scala Certified Partner was called to evaluate the industrial signage application and advise BAE Systems on an efficient solution. With the help of Tom Johnson, DAV’s President, and other key personnel, Royce and his team undertook the major project of developing a significant digital signage network throughout the 700-employee Fort Wayne plant... Follow the link to read the full case study.

Ezembra Norway: Ezembra Infotainment Systems

Ezembra AS in Norway, Ålesund, embarked on a pilot-project with one of Norway’s largest ferry companies, Fjord1 MRF AS in the Møre & Romsdal region in November 2004. Today, 2.5 years later, Ezembra has implementation and content management contracts with all the major ferry companies in Norway, covering 50% of the national ferry marketplace. The initial pilot was designed to prove that real-time data feeds and dynamic digital signage was possible to implement and manage on ferries in motion. The goal was to provide passengers with travel information, route changes, on-board safety messages and road conditions while generating revenue from an ad-based Digital Signage network... Follow the link to read the full case study.

Star Tour: Customers Tour the World with the Aid of a Digital Signage Network

TUI Nordic, part of the world’s largest travel enterprise TUI Travel Plc, operates travel agencies in Norway, Denmark, Sweden and Finland through their premier travel company Star Tour. The enterprise also includes the charter flight company TUI Fly Nordic. TUI Travel Plc caters to over 30 million customers per year providing destinations across the globe from more than 20 countries... Follow the link to read the full case study.

Olaya Herrera Airport-Medellin - Airport Updates Flight Times From Another City

In a country dominated by scrolling text-only LED boards and character generators, this next-generation display network is the first of its kind. A Super Video Wall made up of nine 42” Panasonic plasma screens is the highlight of the deployment. Within the same network are two other plasma display panels in separate waiting rooms. Each shows content delivered to Scala’s InfoChannel Player software 24 hours a day, 7 days a week.

Istanbul Atatürk Airport: Installs Dynamic Digital Media Network

Istanbul – The digital advertising and communication platform installed at the International terminals of Atatürk Airport creates a distinctive advertising media enabling the airport’s visitors to receive innovative and dynamic branded communications. Digiboard, a certified Scala Partner in Turkey, installed the Dynamic Digital Media Network at the largest airport in Turkey. Digiboard has merged with progressive TAV (Tepe Akfen Vie) to offer branded commercials for advertisers throughout the airport... Follow the link to read the full case study.

Carnival Cruise Lines: Enhance Customer Experience with Digital Signage

quickly and effectively, decided to look toward Digital Signage, and the huge possibilities and potential that this form of communication held in enhancing guests’ “Fun Ship” vacation. The challenge was to inform, entertain and enhance the guest cruise experience. In addition, recognizing the potential for advertising, a Digital Signage network provided a foundation to build an advertising platform. With the implementation of Digital Signage, other obstacles became addressable, including reducing the wait time at information desks by supplying an alternate source of on-demand information... Follow the link to read the full case study.

SureTravel: Travel Agents Improve Product Communication

Allensnek, South Africa: The travel industry is all about distribution of data. If the updated package specials are not sent quickly and accurately to shops and then communicated to customers, they will go out of business. Traditionally travel agents spend huge amounts of money on big posters and other window signage. Their most important sign is called an airfare board. This board displays latest relevant airfares. These airfare boards are updated manually by staff using white board markers and a piece of paper with notes on it. Airfares are specific to an area and also to the target market... Follow the link to read the full case study.

Dubai Airport: Passenger Services at Dubai Airport Leaps Ahead

DUBAI, UAE – Gone are the days when the television was just a gadget of entertainment. But how if it is assigned to enhance the services to the passengers using the Dubai International Airport! A thought of this kind has triggered the idea of using the existing Master Antenna Television Network (MATV) to convey useful information to the passengers who spend some time in the boarding lounges prior to boarding. Further research and development of this idea by the engineers gave birth to “The Airport Channel”... Follow the link to read the full case study.