Retail Trade

Vertically focused digital signage case studies for the Retail Trade sector, including subsets such as motor vehicle and parts dealers, furniture and home furnishings stores, electronics and appliance stores, building material and garden equipment and supplies dealers, food and beverage stores, health and personal care stores, gasoline stations, clothing and clothing accessories stores, sporting goods, hobby, book, and music stores, general merchandise stores, etc.

First Digital Mannequin Turns Heads

Scala Certified Partner Cognition has installed the very first full-scale “Digital Mannequin”. The Mannequin is turning heads on Hanover Street in Edinburgh, Scotland. Unlike live models, the Digital Mannequin is able to work 24 hours a day, 7 days a week, 365 days a year in a shop window of the new salon of the award winning beauty spa and skin clinic Zen Lifestyle.

Quality Living demands Quality Software

Italian luxury real estate and interior design company Quality Living chooses Scala to power their digital communication network, because of the software’s versatile functionality and ability to integrate with the latest technology

Opening the Digital Signage Shades to Increase Retail Sales

Certified Scala Partner QYN was chosen to install a combined digital signage and interactive kiosk concept for the Luxaflex Gallery and Inspiration shops.

Leading Telecommunications Provider in the Netherlands Increases Sales with Dynamic In-Store Messaging

KPN, formerly KPN Primafoon, has re-vamped its image and interior design at 105 retail stores across the Netherlands. Transitioning to a more modern look and feel, it required a digital signage solution flexible enough to handle this large-scale project. KPN turned to Scala Certified Partner QYN to design an integrated digital network to meet all of its communications and advertising needs. KPN chose QYN and a few specialized partners to design a network that spans more than 500 screens, displaying information on available products and plans, various phone features and current sales promotions.

Aldeasa Uses Digital Signage Managed by ASVideo to Broadcast Advertising to More Than 100 Million People in Spain’s International Airports

Aldeasa is one of the leading airport retail operators in the world, with a wide retail portfolio in both Spanish and international airports. Aldeasa’s management recognized that to communicate with its transient and sometimes time-pressed customers, it needed to develop a new way of communicating effectively. Its answer was to develop a high-impact, multi-screen and multi-location digital signage network.

Camelback Toyota: Dealership Rebuilds Facility and Brand Image with Digital Signage

Camelback Toyota, a dealership located in the heart of Phoenix, is receiving a lot of attention for its recent renovations. After 22 years of selling Camrys, 4Runners and other models in its old facility, Camelback Toyota has moved light years ahead with its new, state-of-the-art, 62,000 square-foot showroom alongside a 65,000 square-foot service facility... Follow the link to read the full case study.

Infiniti: Creates Immersive Sensory Experience in European Showrooms Equipped with Interactive Digital Signage

Infiniti was first established in North America as the luxury brand of Nissan, and over the last 20 years has carefully developed its brand ethos to capture the very essence of what it describes as “Modern Japanese Luxury.” Infiniti is now bringing this ethos to the discerning markets of Europe, where a high level of quality is demanded in automotive products and services. The essence of the Infiniti proposition is the quest for “Individualiti,” a desire by Infiniti to find unique and inspired ways that ensure customers get the car ownership experience they want and deserve at every point of interaction with Infiniti, beginning with the first moment they visit an Infiniti center... Follow the link to read the full case study.

LG: Introduces New Mobile Phones through Interactive Digital Signage for Instant Customer Feedback

The objective for consumer electronics giant LG was clear when considering the most effective way of introducing their new mobile phone models in the Middle East. In addition LG wanted to collect instant audience data at the point of purchase (POP). Interactive Power Poles To reach these goals, LG decided on a comprehensive, interactive digital signage approach. They clearly set a new interactive standard in POP customer communication in cooperation with Specialized Software Services (SSS), a Scala Certified Partner. A total of 28 interactive power poles were installed at high-traffic spots within large malls in different countries in the Middle East: 11 in the United Arab Emirates (Dubai and Abu Dhabi), nine in Saudi Arabia and eight in Egypt. The poles have a unique design and state-of-the art interactive features to meet LG’s information challenge... Follow the link to read the full case study.

Türk Telekom: Rolls Out the Largest Digital Signage Network in the Region to Drive Sales Across 1,300 Stores

Türk Telekom is the leading telecom operator in Turkey, representing 17.3 million fixed-line customers, 6 million ADSL line customers and 12.6 million GSM subscribers. It reaches new customers and manages customer relations through a variety of marketing channels, one of the most important of which is their retail store presence, with 1,300 stores distributed throughout Turkey in 81 cities. Competition is high for telecommunications businesses with customers shopping around for best price, best service and best experience. Türk Telekom recognized that its retail stores provided a primary point for the brand to talk to customers and differentiate itself from the competition by demonstrating its value, customer proposition and innovative qualities in a tangible manner... Follow the link to read the full case study.

Audi’s Digital Showroom: The largest car retail digital signage network

The slogan “Vorsprung durch Technik” means “leading through technology,” and it is intrinsically linked to the Audi brand. It signifies a corporate strategy devoted to setting new standards through the adoption and use of technology. This vision led Audi to decide to use digital media to energize and educate customers about the values of the Audi brand. Retail showrooms present an attractive physical environment, complete with custom furniture and a high-quality digital network, to create an immersive and exciting backdrop for the main attraction, the ... Follow the link to read the full case study.

Libris bookstores showcase in-store promotions with high-impact digital signage

Libris wanted to update its brand and implement new technology by adopting digital signage. As one of the first bookstore chains in Norway to do so, Libris would be able to promote its products and services with more impact and respond more quickly to customer needs.

Select Service Partner (SSP): Food and beverage outlets attract travelers at Copenhagen Airport with digital signage

The food service giant Select Service Partner (SSP) operates food and beverage stores in more than 140 airports and almost 300 railway stations around the world. In total, SSP’s 26,000 employees serve about 250 million customers a year. In Denmark, SSP operates food and beverage stores located in high-traffic areas, including the country’s largest airport, Copenhagen Airport. At Copenhagen Airport SSP’s food and beverage stores depend entirely on the flow of passengers passing through the terminals... Follow the link to read the full case study.

Flisekompaniet: Campaign Messages in Combination With Relevant Customer Information

Flisekompaniet was founded in 1979, and today it is Norway’s leading chain specialized in tile import, distribution and sales. Its main office is in Oslo, where they also have three outlets. Flisekompaniet has 25 stores all over Norway, including Oslo, Tromsø, Alta, Sortland, Trondheim, Molde, Ålesund, Førde, Bergen, Haugesund, Stavanger, Kragerø, Fredrikstad, Kongsberg, Hønefoss, Sotra, Lillehammer, Moss, Ski, Skårer, Drammen and Steinkjer. With 30 years’ experience, it is known for quality products and superior product knowledge and service. Flisekompaniet started to look into digital signage because it wanted a new channel that could be used in multiple ways. Flisekompaniet wanted to emphasize its campaigns so it could influence customers at the store, as well as communicate with customers in a new way that would be on-site, direct and dynamic. To support its position as a serious, service-oriented company, it also wanted to use the channel to provide useful information to customers... Follow the link to read the full case study.

Toyo Tires: Tread Toward Retail TV Network

In 2005, after being offered advertising space on an existing digital signage network, Toyo Tire Canada Inc. realized that operating its own digital signage network presented a powerful opportunity. Customer loyalty was a strong suit for the tire manufacture, but brand awareness proved to be its biggest stumbling block – especially with its small advertising budget. Digital signage offered a great way to reach potential Toyo Tire customers while they wait for mechanical service work to be completed on their vehicles at dealers. A retail TV network would inform and educate buyers about its tires’ features and benefits. And because it could lead to a sale right away, this type of marketing provided an added bonus to Toyo Tire dealers. Dealers could also use the network to inform customers about additional services they offered, including mechanical, and adding an entertainment component would improve the customers’ experience in the stores... Follow the link to read the full case study.

Amsterdam RAI: RAI Live! Demonstrates Why all Venues Should Adopt Digital Media

A large multipurpose venue such as Amsterdam RAI must facilitate multiple events at the same time and provide clear information for visitors and exhibitors to help them navigate through the facility. Having spent years using paper and posters to provide visitors information and absorbing the costs associated with that approach, Amsterdam RAI turned to digital signage provider QYN to develop an enhanced way-finding system for visitors... Follow the link to read the full case study.

The Miele Inspirience Centre: Domestic Appliances and Commercial Equipment

This is an exclusive showroom which presents a selection of Miele products and provides an ideal opportunity to inform and educate visitors by providing an enhanced retail experience that emphasizes all of the key brand attributes Miele has crafted into its products for many years... Follow the link to read the full case study.

ZOOM TV: Monopoly Media Launches Eastern Europe’s Largest Digital Out-of-Home Network

Monopoly Media, one of Romania’s largest advertising agencies and a Scala Certified Partner, has recently completed the deployment of a four-channel, 3,500- screen network designed to reach people across Romania in metro stations, retail outlets, leisure and hospitality venues, and airports. The network, ZOOM TV, is the first in Romania to reach viewers across the country and is the largest network by number of screens in Eastern Europe... Follow the link to read the full case study.

XL-BYG: Boosting Revenue, Largest Scandinavian Tool and DIY Store

With more than 250 stores, XL-BYG is the largest Scandinavian tool and DIY center chain. Its buying power allows it to offer customers the low prices they are looking for, and with so many locations, shoppers can conveniently access a nearby store. In spring 2008, XL-BYG began to search for digital signage suppliers. Its overall objective for a digital signage solution was to boost revenue. In addition, it wanted a system that could deliver messaging, product information and brand-building content... Follow the link to read the full case study.

Ecco: It’s All About Communicating Values

Ecco operates more than 600 shoe stores worldwide. Headquartered in Denmark, Ecco produces 15 million pairs of shoes each year in production facilities around the globe, including Portugal, Thailand, Indonesia, Slovakia and China. Ecco’s customer satisfaction levels and high-quality products have helped it maintain a strong brand position and, ultimately, sell its shoes at a higher price than many other brands. Ecco aspires to be the most desired brand within the categories of innovation and comfort footwear. To deliver the best quality experience to its customers, Ecco chose to develop and implement “TV Ecco,” an instore digital information network that raises the profile and image of Ecco and delivers relevant messaging to customers. To implement the network, Ecco turned to Nuppenau, a Scala Certified Partner in Denmark... Follow the link to read the full case study.

Aldeasa: Deploys the First of Several Multichannel, Multiscreen Digital Signage Networks

Aldeasa, a premium duty-free retail brand located in the Palma de Mallorca Airport, Spain, recognized that in order to effectively communicate with its transient and sometimes time-pressed customers it needed to develop a new way of communicating effectively. Its answer was to develop a high-impact, multiscreen, digital signage network. Designed to provide customers with the latest information and promotional offers, the network provides seven channels of product, price and promotional content relevant to the zone the customer is shopping in at that time. The network also provides staff with the ability to upload messages directly to the screens for specific promotional use... Follow the link to read the full case study.

Tesco Poland: Digital Signage Network in Poland Proves its Worth and Looks to the Future

DDS Poland, a Scala Certified Partner, provides network owner/operator Atvertin with operational and content management solutions to enable the development and management of extensive, scalable digital signage networks to class-leading retail brands, including Tesco Poland. This case study provides an overview of the role DDS and Scala played in the provision of services to Atvertin and Tesco Poland from the proof-of-concept stage, which launched in September 2008, to a phased rollout in early 2009. Background Atvertin is a specialist out-of-home advertising business providing digital signage networks to retailers across Poland and is currently a leading provider of digital signage network services to the Polish marketplace... Follow the link to read the full case study.

Kiwi: Internal Communications the Interactive Way

Kiwi is Norway’s second largest low-price grocery chain. It has about 450 stores in Norway, and in 2008 its revenues were 15.6 billion kr. ($2.4 billion US). Kiwi’s parent company is NorgesGruppen. Kiwi opens about 30-40 new stores each year, so there are always new employees who need information and education. In addition to new stores, the turnover of employees is quite high because Kiwi is a popular workplace for students and part-time workers. Running a grocery store can in many ways be compared to team sports. Teambuilding and communication are extremely important for success. As the “youngest” low-price grocery chain in Norway, Kiwi was ready for the challenge!... Follow the link to read the full case study.

Chekov Auto: Scala Drives Sales at Russian Car Dealership

Dismart, the first Scala Certified Partner in Russia, has created an innovative multi-channel customer-facing digital signage network for Chekhov Auto, an auto sales and service business located near Moscow. Chekhov Auto appointed Dismart to create their digital signage network after they recognized a need to engage, educate and excite customers visiting their dealerships. The intention was to increase the levels of product, service and promotional visibility to all customers, and in doing so convert browsers to buyers and up-sell services and accessories. In short, the network was to act as a complementary sales and marketing tool to the existing sales and service teams... Follow the link to read the full case study.

Berry Chill Chicago: Chicago Yogurt Bar Installs IDS Menus Digital Menu Board System

IDS Menus, a Scala Certified Partner, has deployed a Digital Menu Board display system at Berry Chill, a new Yogurt Bar in Chicago, Illinois. Berry Chill opened its first location in January 2008. Two more locations are planned to open in the upcoming months. Berry Chill provides their customers with a daily menu of original chilled yogurt, and rotating flavors that include Chocolate Amaretto, Piná Colada and Pink Guava (lactose-free). Customers can customize their yogurt choice or choose from a list of signature creations. Berry Chill prides itself on having a commitment to the community, providing its customers the health benefits of their custom made yogurt, and the overall enjoyment of the in-store experience. Berry Chill’s main goal in installing digital signage was to “WOW” their customers, exceeding expectations on every level. In addition, Berry Chill desired to educate customers about the healthy benefits of yogurt. With IDS Menus digital system, both of these goals have been met... Follow the link to read the full case study.

DDS Success in Northern Sweden’s Largest Mall

LULEÅ, SWEDEN – Each year there is a slow but dramatic shift from several hours of daylight to darkness as one approaches the Arctic Circle. Here, more than anywhere else, the growing high-tech city of Luleå demands a bright, legible, and attention-grabbing display. And for all of flat panel plasmas’ typical benefits, six screens were not doing the job outdoors. Plus, the original display system was considered too simplistic and not reliable enough, which was not acceptable for the amount of time and money they had invested. Then came Scala to the rescue... Follow the link to read the full case study.

Norsk Rikstoto: Launches National Racetrack Betting Network

Norsk Rikstoto, the foundation that administers racetrack betting in Norway, was searching for a more efficient and cost effective solution for delivering betting solutions to its customers. Traditionally, Rikstoto printed a daily racing form, which provided information on racetrack odds, statistics on individual horses, and race day and location information. The printing costs and distribution logistics limited Rikstoto’s ability to expand their marketplace. The most significant issue was the timely delivery of betting information to the many outlets located around the country. The process relied on outlet managers to manually display the correct betting information at the right time and replacing it when new information became available. Delivering the correct betting information at the right time became the key issue to ensuring every customer was provided the same level of service... Follow the link to read the full case study.

Estée Lauder: Scala Helps Put on a Good Face

NEW YORK, NY – Macy’s flagship store on 34th Street in New York wanted to showcase a specific product to drive traffic into the store, and Estée Lauder was the cosmetics product picked. What better way to accomplish this than by broadcasting in-store makeovers to the 4,000 passersby each hour and allowing them to interact with the makeup artist? Scala’s InfoChannel software provides the platform to make this happen... Follow the link to read the full case study.

Krystal Restaurants: Deliver a Unique Customer Experience at its 50’s Style Drive-Up Restaurant

Founded in 1932, The Krystal Company is the oldest quick service restaurant chain in the Southeast and the second oldest chain in the United States. Enjoyed by three generations of Americans, Krystal is a cultural icon. By delivering great food, quality service and fair value for 70 years, the Krystal brand has assumed a prominent place in the Southeast. Krystal Restaurants, the fast food icon famous for the fresh, hot, small, square hamburgers craved by millions throughout the Southeast wanted to enhance their customer’s dining experience... Follow the link to read the full case study.

Downtown East Singapore: Dynamic Digital Signage Enhances the Vacation Experience at Downtown East

Downtown East, a popular tourist destination offering a myriad of entertainment choices, harnessed the power of dynamic digital signage to disseminate vital information to its patrons and customers. Implemented in early April 2005, Downtown East chose the Scala InfoChannel solution to accommodate their visual communications need, based on the winning features of Scala’s intuitive Designer. Using the Scala InfoChannel suite, Downtown East developed their own customized in-house channel network that was named Happenings Channel, with the initial design templates designed by Click Grafix Pte Ltd... Follow the link to read the full case study.

Audubon Nature Institute - Digital menu boards help New Orleans landmark grab attention

The screens were installed on wall mounts in the zoo’s eatery. Two are dedicated to lists of menu selections in the Zoofari Café. The other two screens display rotating content that includes animated promotions of snack items available in the café, alternating with animal videos and interesting facts about the zoo’s wildlife.

T-Mobile Croatia: Communicates With Customers With In-Store Digital Signage System

T-Mobile Croatia is the leading GSM operator in Croatia with 98 percent national coverage. T- Mobile is a subsidiary of THrvatski Telekom. As a company continually introducing new technologies, T-Mobile recognizes all the advantages of Scala InfoChannel and has installed it in it’s subsidiaries throughout the country including: Croatia; Zagreb, Split, Rijeka and Osijek... Follow the link to read the full case study.

Berkley Cinemas: SignActiveNew Zealand Cinema Chains Deploy First Digital Signage Network

SignActive Limited, Auckland, NZ: SignActive Limited, a Scala Certified Partner, rolls out New Zealand’s first cinema digital signage installation within Berkeley Cinemas and their joint venture partner Reading Cinemas. SignActive initially began discussing the concept of a digital signage network with Berkeley Cinemas almost three years ago. While talks were underway Berkeley Cinemas formulated plans for a flagship cinema that was due to open in December 2004. One of the key drivers for the project was to use plasma screens to display movie times, trailers, cinema information and advertising. Berkeley Cinemas also wanted a cutting edge cinema environment that enhanced the movie-going experience... Follow the link to read the full case study.

Muvico Theaters Connect Digital Signage Network to POS System to Drive High-End Cinema Business

Muvico wanted to develop a menu solution that not only matched the “wow” factor of their facility, but one that could tie into their Point-of-Sales (POS) system allowing them to control pricing and promotions throughout the enterprise.

New DDS-solution in northern Sweden’s largest shopping mall - a plain success

Northern Sweden’s largest shopping mall turned to Impact Europe in order to improve their display solution on the frontage of the building. The previous solution of 2x3 50’’ plasma screens above the entrance did not deliver a message display of satisfactory quality for outdoor purposes and the system was considered too simple and not reliable enough.

Dialect: Telecom Retailer Updates POP Signs Via Internet

STOCKHOLM, SWEDEN - Nowhere more than Sweden, the home of Ericsson, does the industry of mobile phones and telecommunications change faster. Traditional in-store signage simply could not keep up with new technology. It was therefore no surprise that Dialect, Sweden’s largest chain in that industry, recently selected Scala InfoChannel® to drive its new dynamic sign network... Follow the link to read the full case study.

Burger King: Visiting BURGER KING in Germany Becomes a Multimedia Experience

BURGER KING Deutschland has equipped its restaurants with plasma displays and interconnected its individual restaurants via a communications network. With its very own TV channel, the King Channel, and a digital menu board, BURGER KING(R) has not only made its product line more attractive but also improved customer service through modern entertainment and information technology... Follow the link to read the full case study.

Lamcy Plaza: Digital Signage Advertising Network Attract’s Mall Shoppers to Tenant Stores

Lamcy Plaza Dubai, UAE: While not the first mall TV in the UAE, LancyTV is the first to run on Scala InfoChannel®, the worlds leading software platform for Dynamic Digital Signage... Follow the link to read the full case study.

IKEA: Implements “IKEA TV” With Scala ’s InfoChannel Digital Signage Network

London, United Kingdom — IKEA, the leading functional home furnishing products company, has inaugurated its in-store digital signage network utilizing Scala InfoChannel. Beaver Solutions, a Scala Certified Partner, delivered the installation of all the key components for IKEA TV. The objective of IKEA TV in the initial phase is to promote the “Hero” product line, to be soon complemented with other initiatives including “Welcome Customers to the store”, “How to shop” and “How to plan an IKEA Kitchen.”... Follow the link to read the full case study.

Kayu Nasi Kandar: A Taste of Digital Signage

Malaysia -- The Kayu Nasi Kandar Restaurant introduced its clients and patrons to a new flavor; a taste of digital signage, following the implementation of their very own visual communications channel at its Petaling Jaya outlet recently. Kayu becomes the first local popular eatery to hop onto the bandwagon of innovative media advertising harnessing the power of SCALA InfoChannel® for its very own customized in-house InfoChannel network; the Kayu Channel. The clean and spacious restaurant occupies the space of two shop lots, providing ample room for a comfortable eating ambience, and likewise, plenty of strategic locations for the five plasma screens to display the Kayu Channel. At the entrance, a plasma faces the customers while another plasma is placed in the verandah. Two more plasmas are positioned in two corners of the restaurant while the fifth plasma is placed above the full screen glass panel in one of the two rooms... Follow the link to read the full case study.

Pharmacy TV: T-Systems and Power Media Launch the First Pharmacy TV Channel in Poland

Warsaw, Poland -- T-Systems Polska, a Scala Certified Partner, launched the first dynamic advertising network for Power Media. Power Media is a target-oriented media company involved in developing branded commercials that broadcast to sales outlets. The company’s activities are focused on the pharmaceutical market... Follow the link to read the full case study.

Akademibokhandeln: Leads the Swedish Bookstore Industry with Scala Digital Signage

Akademibokhandeln (Academy Bookstore) is Sweden’s largest bookstore chain. With 700 employees across 62 stores across Sweden, Akademibokhandeln commands 30% of the bookstore market in Sweden. Stores are located in most of Sweden’s largest cities, often near higher education centers. Akademibokhandeln is the country’s most comprehensive book seller with over one million titles in various categories including: entertainment, information and development etc. They also offer this wide range of titles at their internet store. Each bookstore caters to local market demands... Follow the link to read the full case study.

Sprint Studio: Innovative Scala Partners Collaborate on Revolutionary Digital Signage Project for Sprint Studio Store

The Sprint Company, a leader in telecommunications, recently launched the Sprint Studio in Kansas City. Totaling 5,500 squarefeet, the new facility is a high-tech showcase for the latest in retail design and digital signage technology. Scala Certified Partners Level 5 Media Group, a subsidiary of CTI Solutions, Hammond Communications Group and IBM collaborated to help Sprint realize their dream to deliver the most revolutionary deployment of retail digital signage in the country. Sprint turned to Level 5 Media Group to help develop a ground breaking retail digital signage solution. Level 5 Media Group took the reigns as the project manager and lead integrator for the Sprint Studio solution. Level 5 then collaborated with Hammond Communications Group, IBM and Scala to take the Studio concept from the drawing board to a working solution in less than three months... Follow the link to read the full case study.

Hard Rock Hotel and Casino: Deploys Scala Digital Signage Network during Extensive Renovation Project

Hard Rock Hotel and Casino, in Las Vegas, (not to be confused with the Hard Rock café chain) is a boutique - resort casino geared to the tastes of music lovers -- mostly rockers -- of all ages. Currently, the Hard Rock is a mid-size complex on a 16.7 acre site with some 700 hotel rooms, a moderately sized casino floor, dining venues and a famous pool with its Sunday “Rehab” for the over-zealous Saturday night partiers. The Tahitian-style beach and swimming pool was selected by the Travel Channel as one of “The Top 10 Pools” in the world. The hotel and casino wanted to replace an older system that transmitted video over RF…same as TV, with one that had more versatile software features, transporting video over Cat5 for better resolution and the capability to develop dynamic content... Follow the link to read the full case study.

Ramstore: New Media is Born for In-store Advertising at Russian Ramstore Retail Network

Moscow — Located in approximately 40 store locations in major cities throughout the Russian Federation, the Ramstore RetailNetwork deployment of stateof- the-art Digital Signage Networks represents a new era for in-store advertising. Ramstore Retail Network is a retail chain comprised of shopping centers, hypermarkets and supermarkets. After 2 years of investigation and evaluation, Ramstore management settled on a contractor able to implement this new professional in-store TV platform... Follow the link to read the full case study.

NorgesGruppen: Installs Digital Menuboard System Throughout Shell FRESH Gas Station Network

www.scala.com ©2009 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala. Oslo, Norway –- In January of 2006, Norwegian grocery retailer, NorgesGruppen, launched the first five pilots of their new Shell FRESH concept. The concept behind Shell FRESH is to offer healthy, delicate and enticing fast food, employing a digital menu board that dynamically adjusts for different promotions throughout the day. Each of the 166 Shell FRESH gas stations are fitted with a 4-screen digital menu board located in the FRESH section of the store and driven by two channels of Scala InfoChannel® software. Currently 400 Scala InfoChannel® Players are deployed throughout the Shell FRESH network... Follow the link to read the full case study.

Optica Caroni: Changes to Digital Showcase

Optica Caroni’s showcases became more dynamic effective the first quarter of 2007. The leading retailer for eyeglasses in the country chose UnoLink as its new supplier of content for the plasma screens located in stores nationwide. UnoLink’s product “DIGITAL SHOWCASE” is now an integral part of Optica Caroni’s communications & sales strategy. This important retailer chose UnoLink to design and update its screens after evaluating our applications in clinics and movie theatres. They specifically identified the possibility of showing original videos and updated graphics in an ongoing manner. The strategy presented by UnoLink fulfils the market expectations while the content matches the target, place and time when the spaces are shown; thus rendering the screens a fundamental tool to increase the effective traffic of people to the stores, instead of an added visual feature... Follow the link to read the full case study.

McDonalds: Introduces a Digital Flavor at its Outlets in the Philippines

Patrons of McDonalds in Philippines are enjoying a new taste at its outlets; the taste of dynamic digital signage. McDonalds joins the booming multimedia savvy corporations all over the world who have embraced the power of Scala’s visual communications in the current era of technology... Follow the link to read the full case study.

Hollywood & Highland Billboard: InfoChannel Runs an 85 Foot LED Billboard 24/7

Head west on Hollywood Boulevard from its storied intersection with Vine and you are soon to find the next great intersection in this entertainment mecca. Hollywood & Highland is not just thename of a street corner, however. It is the name of a magnificent new entertainment and retail complex that opened in November 2001, the centerpiece of the revitalization of his storied town. Emblematic of this rejuvenation is the fact that the Academy Awards ceremony now actually takes place in Hollywood – for the first time in 42 years. The new home for the ceremonies is the 3,500 seat Kodak Theater, a main feature of the development and a grand, modern complement to the famous Grauman’s Chinese Theater nearby... Follow the link to read the full case study.

Mobily: Saudi Arabia’s Second Mobile Service Provider Drives Growth by Providing a Better Customer Experience

In 2004, the Government of Saudi Arabia awarded Etihad Etisalat a license to be the second mobile GSM, 3G and 3.5G service provider in the kingdom; Mobily is the official brand name of Etihad Etisalat. The entrance of Mobily as a second mobile operator in the biggest Gulf market has stimulated a major injection of energy and dynamism. Mobily recognizes many opportunities for growth through offering innovative services and products specifically designed for the Saudi market, in addition to introducing technologies and solutions that would give the market more dynamism and vitality. The challenge was to develop an innovative brand image that would separate them from their primary competition in the kingdom... Follow the link to read the full case study.

Yodobashi Camera: Tokyo’s Largest Retail Consumer Electronics Store Enhances Customer Experience with YodobiTV Network

While many companies may consider themselves forward-looking, Tokyo-based Yodobashi Camera Co. Ltd. brings a whole new meaning to the concept. Yodobashi’s strategy is to continuously upgrade its store marketing in preparation for future business, even when times are good. In other words, the company has turned the well-known saying “if it ain’t broken, don’t fix it” on its head. Yodobashi’s approach is: “if it ain’t broken, fix it anyway”. And that is why the company decided to reconsider the customer experience throughout their stores... Follow the link to read the full case study.

Showcase Cinema de Lux: Digital Signage Goes to the Movies

Beaver Group is an organisation whose focus is the delivery of digital signage and design solutions. It is made up of two companies, Beaver Solutions and Beaver Design. The group is led by the two directors, Barry Thurston and Peter Critchley, who in the late 1990’s, started the digital signage venture. Beaver Group has successfully provided digital signage solutions to many large institutions and companies, such as IKEA, The Home Office and Ericsson... Follow the link to read the full case study.

Azizia-Panda Supermarkets: SPOTMEDIA INTRODUCES NEW APPROACH TO RETAIL ADVERTISING AND COMMUNICATIONS

Jeddah, Saudi Arabia – Azizia- Panda, an established retail chain supermarket in Saudi Arabia, adopts the power of dynamic digital signage to deliver a possible first of its kind In-Store Channel delivering in-store advertising and information to its customers in Saudi. The full solution was successfully implemented by Spotmedia, the first company to initiate a project of such a kind in Saudi Arabia, and currently runs at eleven of Panda’s retails stores located in Jeddah, Riyadh, Mecca and Dammam. Spotmedia is responsible for the content that is displayed and also oversees the operations of the In- Store Channel, via alliance with Click Grafix; a software solutions provider for video and multimedia broadcasting, to provide software solutions and technical consultancy... Follow the link to read the full case study.

U.K. Hardware: In-Store Signage Informs Customers, Trains Staff in U.K. Hardware and Do-It-Yourself Retailer

IPSWICH, SUFFOLK – Savvy retailers are beginning to catch on to dynamic signage for advertising their latest products in a cost-effective and eye-catching manner. Only a select few, such as premierhardware stores in the UK, are doubling their deployment’s cost effectiveness by using the same system to train employees as well as advertise to customers. The chain’s content provider can now deliver both thanks to authoring, scheduling, and distribution offered by Scala’s InfoChannel® software platform and satellite communications provided by Scala partner Hughes Network Systems Europe (HSNE)... Follow the link to read the full case study.

Ya Mogu: Chosen to Manage Digital Signage Network at Brazilian Retail Chain Casa & Vídeo

Brazil August – Ya Mogu, a Brazilian based digital signage company and Scala Certified Value Added Partner, was chosen for the project development, installation management, operation and support of the first digital signage network of media company VTVComunicação Digital, installed at Brazilian retail chain Casa & Vídeo. The retailer specializes in home goods and electronics, ranging from blankets to LCD TVs. As one of the fastest growing retail chains in Brazil, they are currently present in 31 Brazilian cities. Rio de Janeiro alone has 29 stores. A pilot project started at their downtown Rio store in early July is configured with 42” Plasma screens managed from Ya Mogu´s network operations center... Follow the link to read the full case study.