Outdoor Digital Out Of Home (DOOH)

Vertically focused digital signage case studies for the Outdoor sector, including billboards, buses, bus depots/shelters, train stations, amusement parks, kiosks, subway advertising, truckside, taxis, etc.

Onmedia: Enters Polish Outdoor Advertising Market with Innovative Digital Signage Strategy

The Polish outdoor advertising industry has developed rapidly during the past few years. Outdoor advertising is mainly distributed through billboards, transit advertising and street furniture. The key trend in the industry is that a shift in advertising expenditure is occurring from traditional media (such as television, radio and newspapers) to outdoor media. This, indicates a clear growth opportunity in Poland... Follow the link to read the full case study.

TDK: Scala Supports LED Screens at Piccadilly

Piccadilly Circus is a bustling centerpiece of London that connects numerous famous streets and areas in London’s busy West End. Among other things, Piccadilly Circus is known for its big, spectacular advertising signs on the northwestern corner between Regent Street and Shaftesbury Avenue. In the recent past, most of these boards were neon signs, but these have gradually been replaced with LED screens during the last decade... Follow the link to read the full case study.

Ballantyne Village: Converts Former Lack-Luster Digital Signage System to Scala InfoChannel

Ballantyne Village & Theatre is Charlotte’s premier venue for one of the most technologically advanced, multi-purpose real estate developments in the United States; the ten acre site houses an impressive list of Charlotte’s most highend Shops and Restaurants. Currently, Ballantyne Village & Theatre is located in Charlotte’s fastest growing multi-million dollar real estate area and is expanding quickly to encompass business centers and corporate offices and will include more than 400 luxury condominiums, restaurants, retail shops, and a hotel at its completion... Follow the link to read the full case study.

RoyalShow: Flexible Software Makes LED Billboards do Tricks

Every year the Royal Easter Show brings together everything that is Australian, from agriculture to entertainment, into one huge exhibition. To inform and direct almost 900,000 people over a two-week period, show organizers needed a flexible platform to maintain the messaging on their larger than life digital billboards and Scala’s InfoChannel software suite exceeded their expectations. Visitors came from all around the country to attend the event, dubbed the Great Australian Muster and hosted by the Royal Agriculture Society (RAS). Therefore despite the fairgrounds atmosphere, everything behind the scenes featured the latest technological innovations... Follow the link to read the full case study.

Downtown East Singapore: Dynamic Digital Signage Enhances the Vacation Experience at Downtown East

Downtown East, a popular tourist destination offering a myriad of entertainment choices, harnessed the power of dynamic digital signage to disseminate vital information to its patrons and customers. Implemented in early April 2005, Downtown East chose the Scala InfoChannel solution to accommodate their visual communications need, based on the winning features of Scala’s intuitive Designer. Using the Scala InfoChannel suite, Downtown East developed their own customized in-house channel network that was named Happenings Channel, with the initial design templates designed by Click Grafix Pte Ltd... Follow the link to read the full case study.

Audubon Nature Institute - Digital menu boards help New Orleans landmark grab attention

The screens were installed on wall mounts in the zoo’s eatery. Two are dedicated to lists of menu selections in the Zoofari Café. The other two screens display rotating content that includes animated promotions of snack items available in the café, alternating with animal videos and interesting facts about the zoo’s wildlife.

Rugby World Cup: InfoChannel Delivers World Championship Data

Integrator TechMedia was approached by the Rugby World Cup’s sports presentation group to design a system to integrate live statistics and scores provided by Unisys, as well as referee penalty explanations, live to each of the 10 stadiums across the continent. They chose InfoChannel for its ability to integrate with external data sources and be centrally controlled and coordinated. Scala was also the perfect choice to match the same look and feel of the broadcast graphics with its realtime rendering of visual effects... Follow the link to read the full case study

Warner Brothers Theme Park: Theme park in Madrid shows off Scala's true Interactive Digital Signage power.

Madrid, Spain -- Warner Bros. Movieworld, the worldwide-known Theme Park chain adopts the power of interactive digital signage to deliver a first of its kind In-Location Interactive Channel in Madrid... Follow the link to read the full case study.

Hollywood & Highland Billboard: InfoChannel Runs an 85 Foot LED Billboard 24/7

Head west on Hollywood Boulevard from its storied intersection with Vine and you are soon to find the next great intersection in this entertainment mecca. Hollywood & Highland is not just thename of a street corner, however. It is the name of a magnificent new entertainment and retail complex that opened in November 2001, the centerpiece of the revitalization of his storied town. Emblematic of this rejuvenation is the fact that the Academy Awards ceremony now actually takes place in Hollywood – for the first time in 42 years. The new home for the ceremonies is the 3,500 seat Kodak Theater, a main feature of the development and a grand, modern complement to the famous Grauman’s Chinese Theater nearby... Follow the link to read the full case study.

Ullevaal: Launches UBC-TV

UBC is a wholly-owned subsidiary of the Norwegian Football Association and is located at Ullevaal Stadium. UBC’s business incorporates a number of specialties including; VIP-Concept for business excursions and meetings at Ullevaal Stadium, convention center management, private events for companies and organizations, and management of the Football Museum. To deliver the best quality experience to their guests, UBC chose to develop and implement UBC-TV, a digital information network that raises the profile and image of Ullevaal Stadium and delivers dynamic messaging to visiting guests. To implement the network, UBC turned to YIT Building Systems, a Scala Certified Partner in Norway... Follow the link to read the full case study.

Bonalba Golf: Golf TV at the Bonalba Golf Course in Alicante Spain

Spain – The Bonalba Golf Course, with 18 holes, was created as a part of an enterprising Real Estate Project. The Golf Course is located close to the Mediterranean in the Municipality of Mutxamel, in Alicante (Spain). Each year more than 60,000 golfers visit the course. The golf course implemented this new and powerful communications system based on the Scala InfoChannel® platform, with the central purpose to facilitate the communications with its visitors and gain benefits from the advertising channel... Follow the link to read the full case study.