Other Industries

Vertically focused digital signage case studies for various other industry sectors, including auctions, conference centers, travel agencies, stock exchanges, consultant services, etc.

Fasig-Tipton: Mobile Digital Signage Network Enhances Customer Experience at Thoroughbred Auctions

Horse racing has been popular since ancient Greek and Roman times when perilous chariot races were a spectator sport among nobility. In the U.S., organized horse racing didn’t start until 1860, but by 1900, 314 tracks were operating. By then, the American Jockey Club was formed, the Pimlico race course was built, and the first thoroughbred auction company, Fasig-Tipton Company Inc., had opened its doors for business... Follow the link to read the full case study.

Amsterdam RAI: RAI Live! Demonstrates Why all Venues Should Adopt Digital Media

A large multipurpose venue such as Amsterdam RAI must facilitate multiple events at the same time and provide clear information for visitors and exhibitors to help them navigate through the facility. Having spent years using paper and posters to provide visitors information and absorbing the costs associated with that approach, Amsterdam RAI turned to digital signage provider QYN to develop an enhanced way-finding system for visitors... Follow the link to read the full case study.

RoyalShow: Flexible Software Makes LED Billboards do Tricks

Every year the Royal Easter Show brings together everything that is Australian, from agriculture to entertainment, into one huge exhibition. To inform and direct almost 900,000 people over a two-week period, show organizers needed a flexible platform to maintain the messaging on their larger than life digital billboards and Scala’s InfoChannel software suite exceeded their expectations. Visitors came from all around the country to attend the event, dubbed the Great Australian Muster and hosted by the Royal Agriculture Society (RAS). Therefore despite the fairgrounds atmosphere, everything behind the scenes featured the latest technological innovations... Follow the link to read the full case study.

Indianapolis Museum of Art and Scala InfoChannel Guide the Way to Inform Museum Visitors

INDIANAPOLIS, IN – When the Indianapolis Museum of Art contacted Digital AV about Scala InfoChannel® software, the Indiana based digital signage company knew it was in for an interesting artistic journey. Part of the $220 million expansion program under development at IMA included the vision for a dynamic visual greeting system for visitors and guests as they entered the new Glass Rotunda at the front of the Museum... Follow the link to read the full case study.

Peabody Art Museum: Expands With 21st Century Displays

SALEM, MA – Before the Big Dig engineering marvel was finished in December, Boston went through another major transformation – but of culture, not transportation. After a huge three-year expansion, the Peabody-Essex in Massachusetts is now one of the 25 largest art museums in the nation. The suite of new galleries dedicated to changing exhibitions is among the largest on the East Coast… and now sporting a new Scala InfoChannel visual messaging solution, the gallery’s information system can change faster than any other museum in the world... Follow the link to read the full case study.

TCS (Tata Consultancy Services): Implements a Digital Signage Channel in 70 Locations

India – Tata Consultancy Services (TCS) Ltd, a world-leading IT services provider has implemented a Digital Signage platform throughout India, the United Kingdom and the Netherlands. TCS is part of Asia’s largest conglomerate - the TATA Group. With a presence in 34 countries across 6 continents and a comprehensive range of services across diverse industries, TCS is one of the world’s leading Information Technology companies... Follow the link to read the full case study.

Nedbank: Datacasting Network Celebrates 1st Year

Nedbank, the principle banking subsidiary of Nedcor- one of South Africa’s top four banking groups - is probably best known throughout the world for the magnificent Nedbank Million Dollar Golf Challenge which has been a major event on the international golf calender for the past 20 years. A forward looking organization, almost a decade ago Nedbank decided that communicating with its employees was as important as communicating with its customers. At the time, the challenge was to find an appropriate datacasting technology platform that could deliver rich multimedia content to TV-set like monitors that would be located in all of its branches throughout South Africa... Follow the link to read the full case study.

Oslo Stock Exchange: Norway Puts Stock in InfoChannel Reliability

OSLO, NORWAY – One of the most important pieces of any country’s modern economy is the daily trade of stocks or bonds and when it came time to update the tickers in the Oslo Stock Exchange (OSE), brokers turned to the reliable and professional presentation of Scala’s InfoChannel 3 visual communication suite... Follow the link to read the full case study.

Pharma Channel: Scala’s InfoChannel Implemented in Moroccan Pharmacies

Casablanca– Impact Net in Morocco, has deployed a Scala InfoChannel Digital Signage Network at more than one hundred (100) Pharmacies throughout Morocco. Scala Certified Partner Impact Net recognized a new opportunity in the Moroccan market to promote Pharmaceutical products. As a result the Pharma Channel was created to offer a new digital and interactive advertising channel for pharmaceutical companies, focused at enhancing their sales... Follow the link to read the full case study.

SureTravel: Travel Agents Improve Product Communication

Allensnek, South Africa: The travel industry is all about distribution of data. If the updated package specials are not sent quickly and accurately to shops and then communicated to customers, they will go out of business. Traditionally travel agents spend huge amounts of money on big posters and other window signage. Their most important sign is called an airfare board. This board displays latest relevant airfares. These airfare boards are updated manually by staff using white board markers and a piece of paper with notes on it. Airfares are specific to an area and also to the target market... Follow the link to read the full case study.

NASA: Takes Hubble Nationwide Thanks to Scala

BALTIMORE, MD – Recreating the entire universe in a tiny man-made building is no easy task. Neither is getting budget-strapped planetariums up-to-date with the latest imagery downloaded every week from the Hubble Space Telescope. But thanks to the ingenuity of Scala and NASA, ViewSpace is doing both – and displayed so beautifully that it keeps people coming back for more... Follow the link to read the full case study.