Hospitality

Vertically focused digital signage case studies for the Hospitality sectors, including markets, lodging, hotels, casinos, event planning, transportation, restaurants, bars, etc.

Digital Menu Boards Improve Customer Service and Enhance Performance at Taco Bell

Taco Bell has launched a state-of-the-art digital menu board system at its restaurant in Shaab, Kuwait. There has been increasing adoption of digital signage in the region, and Taco Bell jumped at the chance to pioneer an installation of the new technology. Taco Bell turned to Scala Certified Partner Advanced Interactive Media Solutions (AIMS) to design an interactive digital network for the world-famous fast-food chain.

holyfields: Innovative Scala-Powered Interactive Ordering System

The thought behind Gerhard Schöps’ new restaurant experience holyfields is to create “more time to eat” for his guests. This includes more time to enjoy their meal and to chat than guests experience when eating at an ordinary quick-service restaurant... Follow the link to read the full case study.

MuchMore Direct Marketing: Konvergence Leaflet Dispensers

It’s common practice for hoteliers to place leaflet dispensers in or near hotel foyers offering information on local points of interest, attractions, brands, restaurants and retail businesses. These dispensers usually offer between 50 and 100 leaflets at once. The more leaflets on display, the harder guests may have to work to identify what’s of interest to them, and the dispensers don’t allow hotels to make recommendations. MuchMore, a leading Italian direct marketing agency, and owners and operators of a hotel leaflet dispenser network, recognized there were opportunities to utilize digital media to increase the amount of promotional inventory they could feature on the dispenser, even when the physical leaflet slots were filled... Follow the link to read the full case study.

ZOOM TV: Monopoly Media Launches Eastern Europe’s Largest Digital Out-of-Home Network

Monopoly Media, one of Romania’s largest advertising agencies and a Scala Certified Partner, has recently completed the deployment of a four-channel, 3,500- screen network designed to reach people across Romania in metro stations, retail outlets, leisure and hospitality venues, and airports. The network, ZOOM TV, is the first in Romania to reach viewers across the country and is the largest network by number of screens in Eastern Europe... Follow the link to read the full case study.

British Columbia Ferry Services: Uses Digital Menu Boards to Reach Hungry Cafe Visitors

With more than 22 million passengers a year aboard its network of 38 ships, British Columbia Ferry Services Inc. (BC Ferries) is one of the largest ferry companies in the world. Its three largest routes operate between Vancouver Island and the Mainland. In the last few years the company has invested more that 1.4 billion Canadian dollars (about $1.13 U.S. billion) in terminal and vessel upgrades, including seven brand new ferries. Three of these ships, known as Coastal-class vessels, are the largest double-ended ferries in the world, with the ability to carry 370 vehicles and 1600 passengers. Besides being high-tech and fuel-efficient, they are adorned with Olympic regalia in honor of the approaching Vancouver 2010 Olympic and Paralympic Winter Games... Follow the link to read the full case study.

Viking Line: Has Taken Digital Signage on Board

Viking Line commenced service in 1959, when the S/S Viking began sailing between the Finnish mainland, the Åland Islands and Sweden. Today Viking Line has seven vessels, which sail between the Finnish mainland, Åland and Sweden as well as between Finland and the Baltic states. With Viking Line a Baltic cruise from one city to another takes less than a day. Viking Line has a wide entertainment offer: casinos, restaurants, discos and live artists. Operations include passenger services, recreation and cargo carrier services... Follow the link to read the full case study.

Manchester Central: Digital Signage pathfinder Pixel Inspiration, adding Scala to its roster

Four years ago, the majority of digital signage networks were built to provide owners (retailers, site owners and network operators) with central control over all content, where regional and local variations such as product, service, price or promotion were managed and distributed from one operations center to preselected groups of sites on a broadcast frequency that followed promotional calendars or trading patterns... Follow the link to read the full case study.

Ballantyne Village: Converts Former Lack-Luster Digital Signage System to Scala InfoChannel

Ballantyne Village & Theatre is Charlotte’s premier venue for one of the most technologically advanced, multi-purpose real estate developments in the United States; the ten acre site houses an impressive list of Charlotte’s most highend Shops and Restaurants. Currently, Ballantyne Village & Theatre is located in Charlotte’s fastest growing multi-million dollar real estate area and is expanding quickly to encompass business centers and corporate offices and will include more than 400 luxury condominiums, restaurants, retail shops, and a hotel at its completion... Follow the link to read the full case study.

RoyalShow: Flexible Software Makes LED Billboards do Tricks

Every year the Royal Easter Show brings together everything that is Australian, from agriculture to entertainment, into one huge exhibition. To inform and direct almost 900,000 people over a two-week period, show organizers needed a flexible platform to maintain the messaging on their larger than life digital billboards and Scala’s InfoChannel software suite exceeded their expectations. Visitors came from all around the country to attend the event, dubbed the Great Australian Muster and hosted by the Royal Agriculture Society (RAS). Therefore despite the fairgrounds atmosphere, everything behind the scenes featured the latest technological innovations... Follow the link to read the full case study.

Hopalong Animal Rescue: Finds New Homes for Katrina Homeless

When Hopalong Animal Rescue wanted a system that would allow them to broadcast the plight of homeless animals to give these animals a second chance, they needed an effective medium to reach a large number of people. They wanted to be able to upload material remotely and to have multiple sites showing their work simultaneously. They contacted Kevin Comora of Vizicast Multimedia, a total communication system solutions provider. They wanted a way to bring these pictures and videos of the homeless animals they’d rescued to the general public... Follow the link to read the full case study.

SF Bio AB: Deploys Digital Signage Network Throughout Swedish Movie Chain

For years SF Bio AB has been the leading theater chain in Sweden with 36 movie theatres and 242 “halls” across the country. SF Bio’s vision is to offer and continuously develop the best movie experience for their customers. To attain this goal, they are developing the most modern movie theatre experience in Sweden by focusing on the overall experience including: picture quality, sound and food service delivery to cater to the 15 million movie visitors throughout the country... Follow the link to read the full case study.

Surface Navy Association: Uses Avocent LongView Wirless Extender in an “un” Conventional Approach

When the Surface Navy Association (SNA) began to plan their annual symposium last year they knew they had a challenge on their hands. A variety of exhibitions, lectures, panel discussions and presentations were to be held at different times on three floors at the Hyatt Regency in Washington, D.C. Thousands of attendees needed an easy way to find out what was going on at any given moment... Follow the link to read the full case study.

Hard Rock Hotel and Casino: Deploys Scala Digital Signage Network during Extensive Renovation Project

Hard Rock Hotel and Casino, in Las Vegas, (not to be confused with the Hard Rock café chain) is a boutique - resort casino geared to the tastes of music lovers -- mostly rockers -- of all ages. Currently, the Hard Rock is a mid-size complex on a 16.7 acre site with some 700 hotel rooms, a moderately sized casino floor, dining venues and a famous pool with its Sunday “Rehab” for the over-zealous Saturday night partiers. The Tahitian-style beach and swimming pool was selected by the Travel Channel as one of “The Top 10 Pools” in the world. The hotel and casino wanted to replace an older system that transmitted video over RF…same as TV, with one that had more versatile software features, transporting video over Cat5 for better resolution and the capability to develop dynamic content... Follow the link to read the full case study.

Star Tour: Customers Tour the World with the Aid of a Digital Signage Network

TUI Nordic, part of the world’s largest travel enterprise TUI Travel Plc, operates travel agencies in Norway, Denmark, Sweden and Finland through their premier travel company Star Tour. The enterprise also includes the charter flight company TUI Fly Nordic. TUI Travel Plc caters to over 30 million customers per year providing destinations across the globe from more than 20 countries... Follow the link to read the full case study.

SkiStar Resort: SkiStar Sweden Unveils Resort TV Channel for Ski Resorts in Sweden and Norway

Oslo, Norway -- The Impact Europe Group, a Scala Certified partner and an International AV solutions provider, strongly positioned in the Audio, Video, Data and Communication Systems Integration market has implemented a resort TV channel for Swedish SkiStar... Follow the link to read the full case study.

Ya Mogu: Launches Bar Network in Rio de Janeiro

Brazil – A new and innovative visual communication proposition started to operate in the Rio de Janeiro select “botequim” (a “carioca” term for a typical type of bar) segment. Ya Mogu, a Brazilian based digital signage company and a Scala Certified Value Added Partner, has started a bar network based on international models and technology, but adapted to the local tropical “spices”... Follow the link to read the full case study.

Warner Brothers Theme Park: Theme park in Madrid shows off Scala's true Interactive Digital Signage power.

Madrid, Spain -- Warner Bros. Movieworld, the worldwide-known Theme Park chain adopts the power of interactive digital signage to deliver a first of its kind In-Location Interactive Channel in Madrid... Follow the link to read the full case study.

Olaya Herrera Airport-Medellin - Airport Updates Flight Times From Another City

In a country dominated by scrolling text-only LED boards and character generators, this next-generation display network is the first of its kind. A Super Video Wall made up of nine 42” Panasonic plasma screens is the highlight of the deployment. Within the same network are two other plasma display panels in separate waiting rooms. Each shows content delivered to Scala’s InfoChannel Player software 24 hours a day, 7 days a week.

Hollywood & Highland Billboard: InfoChannel Runs an 85 Foot LED Billboard 24/7

Head west on Hollywood Boulevard from its storied intersection with Vine and you are soon to find the next great intersection in this entertainment mecca. Hollywood & Highland is not just thename of a street corner, however. It is the name of a magnificent new entertainment and retail complex that opened in November 2001, the centerpiece of the revitalization of his storied town. Emblematic of this rejuvenation is the fact that the Academy Awards ceremony now actually takes place in Hollywood – for the first time in 42 years. The new home for the ceremonies is the 3,500 seat Kodak Theater, a main feature of the development and a grand, modern complement to the famous Grauman’s Chinese Theater nearby... Follow the link to read the full case study.

Showcase Cinema de Lux: Digital Signage Goes to the Movies

Beaver Group is an organisation whose focus is the delivery of digital signage and design solutions. It is made up of two companies, Beaver Solutions and Beaver Design. The group is led by the two directors, Barry Thurston and Peter Critchley, who in the late 1990’s, started the digital signage venture. Beaver Group has successfully provided digital signage solutions to many large institutions and companies, such as IKEA, The Home Office and Ericsson... Follow the link to read the full case study.

Monopoly Media: Introduces “Clinic TV” with Scala InfoChannel

Bucharest, Romania - Monopoly Media, a Scala Certified Partner, has enhanced its Digital Signage Network, based on Scala InfoChannel, to forty (40) private medical clinics in Bucharest. The Digital Signage network has been named Clinic TV and was implemented to entertain and inform patients who are waiting for their medical appointment. The objective of Clinic TV was not only to achieve a more modern image and improve customer service, but to also generate revenue by allowing third-party advertising on the network... Follow the link to read the full case study.

Carnival Cruise Lines: Enhance Customer Experience with Digital Signage

quickly and effectively, decided to look toward Digital Signage, and the huge possibilities and potential that this form of communication held in enhancing guests’ “Fun Ship” vacation. The challenge was to inform, entertain and enhance the guest cruise experience. In addition, recognizing the potential for advertising, a Digital Signage network provided a foundation to build an advertising platform. With the implementation of Digital Signage, other obstacles became addressable, including reducing the wait time at information desks by supplying an alternate source of on-demand information... Follow the link to read the full case study.

McKee Foods: Scala Sweetens Little Debbie TV’s Corporate Look

Not every employee has the time or inclination to stop and check email or read notes stuck on the wall. McKee Foods, makers of Little Debbie snacks, therefore chose Scala’s InfoChannel visual communications suite to give their staff another way to keep up-to-date on company news, events, and the weather forecast. Now instead of digging through memos or the bulletin board, employees can, for instance, find out how to update their 401K statements by watching Little Debbie TV (LDTV) – powered by Scala’s InfoChannel and Alpha Video’s CastNET content management software during their breaks... Follow the link to read the full case study.

Bonalba Golf: Golf TV at the Bonalba Golf Course in Alicante Spain

Spain – The Bonalba Golf Course, with 18 holes, was created as a part of an enterprising Real Estate Project. The Golf Course is located close to the Mediterranean in the Municipality of Mutxamel, in Alicante (Spain). Each year more than 60,000 golfers visit the course. The golf course implemented this new and powerful communications system based on the Scala InfoChannel® platform, with the central purpose to facilitate the communications with its visitors and gain benefits from the advertising channel... Follow the link to read the full case study.