Arts, Entertainment, and Recreation

Vertically focused digital signage case studies for the Arts, Entertainment, and Recreation sectors, including museums, movie theaters, amusement parks, casinos, theme parks, cruise lines, tourism, etc.

Digital Signage at the Heart of New Visitor Experience at Frits Philips Music Building

25 Scala players are used for way finding purposes and entertainment on various walls inside the Frits Philips Music building via projectors and a LED wall. These inform visitors about the program in the concert halls, the starting times of performances, the route towards a particular show/ hall and they indicate the upcoming or present shows at the entrance of the halls.

Scala Powered Screen Communication Platform Transforms Customer Experience in 100 Movie Theatres of Cinemex

Cinemex, Scala and Multimedia Corporativa created a unique, market leading communications channel, ensuring that Cinemex' customers ‘feel completely at home’ during a visit to any of its cinemas. At the same time, promotional content helps Cinemex increase the general level of income from all of its facilities; 100 locations - 1000 screens.

Bell Ice Cube: Ultimate Fan-Zone Experience Demonstrates Dynamic Place-Based Media

In Winter 2010, Bell Canada provided the ultimate fan-zone experience in Vancouver, British Columbia, using dynamic place-based media called the Bell Ice Cube. The Bell Ice Cube was located in the epicenter of an international sporting event where visitors watched teams compete live in HD, cheered on athletes, listened to live music and met some of the world’s best athletes, all under one roof... Follow the link to read the full case study.

Azura: Digital Signage Maximizes Cruising Experience on Floating Resort Hotel

As P&O Cruises, Britain’s leading cruise line and part of Carnival UK, started its plans for building its latest and largest cruise ship, it had very clear communication objectives set out to complement its passengers’ holiday experience. P&O Cruises chose a state-of-the-art digital signage and audio-visual solution to maximize the passengers’ exclusive cruise. The cruise line also wanted it to be built as an integral part of the ship because the intention was to use the screens to communicate information to the passengers about the current location of the ship, as well as the huge range of activities on board... Follow the link to read the full case study.

Nordisk Film Biografer: Uses Digital Signage to Entertain Patrons Waiting to Buy Movie Tickets

Nordisk Film Biografer (Nordic Film Movie Theaters), the largest cinema chain in Denmark, consists of 17 modern movie theaters spread throughout the country. With more than 18,000 theater seats, they account for almost half of total ticket sales in Denmark. Guests often arrive early to buy their tickets in the large lobby and waiting areas. To entertain guests and help them make the most of their waiting time, Nordisk Film Biografer installed large screens throughout showing trailers for upcoming films, current offers in concession areas, general information and advertising from their partners... Follow the link to read the full case study.

Fasig-Tipton: Mobile Digital Signage Network Enhances Customer Experience at Thoroughbred Auctions

Horse racing has been popular since ancient Greek and Roman times when perilous chariot races were a spectator sport among nobility. In the U.S., organized horse racing didn’t start until 1860, but by 1900, 314 tracks were operating. By then, the American Jockey Club was formed, the Pimlico race course was built, and the first thoroughbred auction company, Fasig-Tipton Company Inc., had opened its doors for business... Follow the link to read the full case study.

Be Digital: launches TehTarikTV channel

Mamak restaurants all over the Klang Valley have gone digital. Visionary restaurant entrepreneurs have embraced the latest trend in new-age media through the deployment of dynamic digital signage networks in more than 12 chains of restaurants in over 40 locations across the Klang Valley... Follow the link to read the full case study.

Viking Line: Has Taken Digital Signage on Board

Viking Line commenced service in 1959, when the S/S Viking began sailing between the Finnish mainland, the Åland Islands and Sweden. Today Viking Line has seven vessels, which sail between the Finnish mainland, Åland and Sweden as well as between Finland and the Baltic states. With Viking Line a Baltic cruise from one city to another takes less than a day. Viking Line has a wide entertainment offer: casinos, restaurants, discos and live artists. Operations include passenger services, recreation and cargo carrier services... Follow the link to read the full case study.

Ballantyne Village: Converts Former Lack-Luster Digital Signage System to Scala InfoChannel

Ballantyne Village & Theatre is Charlotte’s premier venue for one of the most technologically advanced, multi-purpose real estate developments in the United States; the ten acre site houses an impressive list of Charlotte’s most highend Shops and Restaurants. Currently, Ballantyne Village & Theatre is located in Charlotte’s fastest growing multi-million dollar real estate area and is expanding quickly to encompass business centers and corporate offices and will include more than 400 luxury condominiums, restaurants, retail shops, and a hotel at its completion... Follow the link to read the full case study.

RoyalShow: Flexible Software Makes LED Billboards do Tricks

Every year the Royal Easter Show brings together everything that is Australian, from agriculture to entertainment, into one huge exhibition. To inform and direct almost 900,000 people over a two-week period, show organizers needed a flexible platform to maintain the messaging on their larger than life digital billboards and Scala’s InfoChannel software suite exceeded their expectations. Visitors came from all around the country to attend the event, dubbed the Great Australian Muster and hosted by the Royal Agriculture Society (RAS). Therefore despite the fairgrounds atmosphere, everything behind the scenes featured the latest technological innovations... Follow the link to read the full case study.

Indianapolis Museum of Art and Scala InfoChannel Guide the Way to Inform Museum Visitors

INDIANAPOLIS, IN – When the Indianapolis Museum of Art contacted Digital AV about Scala InfoChannel® software, the Indiana based digital signage company knew it was in for an interesting artistic journey. Part of the $220 million expansion program under development at IMA included the vision for a dynamic visual greeting system for visitors and guests as they entered the new Glass Rotunda at the front of the Museum... Follow the link to read the full case study.

Peabody Art Museum: Expands With 21st Century Displays

SALEM, MA – Before the Big Dig engineering marvel was finished in December, Boston went through another major transformation – but of culture, not transportation. After a huge three-year expansion, the Peabody-Essex in Massachusetts is now one of the 25 largest art museums in the nation. The suite of new galleries dedicated to changing exhibitions is among the largest on the East Coast… and now sporting a new Scala InfoChannel visual messaging solution, the gallery’s information system can change faster than any other museum in the world... Follow the link to read the full case study.

Nedbank: Datacasting Network Celebrates 1st Year

Nedbank, the principle banking subsidiary of Nedcor- one of South Africa’s top four banking groups - is probably best known throughout the world for the magnificent Nedbank Million Dollar Golf Challenge which has been a major event on the international golf calender for the past 20 years. A forward looking organization, almost a decade ago Nedbank decided that communicating with its employees was as important as communicating with its customers. At the time, the challenge was to find an appropriate datacasting technology platform that could deliver rich multimedia content to TV-set like monitors that would be located in all of its branches throughout South Africa... Follow the link to read the full case study.

Audubon Nature Institute - Digital menu boards help New Orleans landmark grab attention

The screens were installed on wall mounts in the zoo’s eatery. Two are dedicated to lists of menu selections in the Zoofari Café. The other two screens display rotating content that includes animated promotions of snack items available in the café, alternating with animal videos and interesting facts about the zoo’s wildlife.

Muvico Theaters Connect Digital Signage Network to POS System to Drive High-End Cinema Business

Muvico wanted to develop a menu solution that not only matched the “wow” factor of their facility, but one that could tie into their Point-of-Sales (POS) system allowing them to control pricing and promotions throughout the enterprise.

SF Bio AB: Deploys Digital Signage Network Throughout Swedish Movie Chain

For years SF Bio AB has been the leading theater chain in Sweden with 36 movie theatres and 242 “halls” across the country. SF Bio’s vision is to offer and continuously develop the best movie experience for their customers. To attain this goal, they are developing the most modern movie theatre experience in Sweden by focusing on the overall experience including: picture quality, sound and food service delivery to cater to the 15 million movie visitors throughout the country... Follow the link to read the full case study.

Star Tour: Customers Tour the World with the Aid of a Digital Signage Network

TUI Nordic, part of the world’s largest travel enterprise TUI Travel Plc, operates travel agencies in Norway, Denmark, Sweden and Finland through their premier travel company Star Tour. The enterprise also includes the charter flight company TUI Fly Nordic. TUI Travel Plc caters to over 30 million customers per year providing destinations across the globe from more than 20 countries... Follow the link to read the full case study.

SkiStar Resort: SkiStar Sweden Unveils Resort TV Channel for Ski Resorts in Sweden and Norway

Oslo, Norway -- The Impact Europe Group, a Scala Certified partner and an International AV solutions provider, strongly positioned in the Audio, Video, Data and Communication Systems Integration market has implemented a resort TV channel for Swedish SkiStar... Follow the link to read the full case study.

Ya Mogu: Launches Bar Network in Rio de Janeiro

Brazil – A new and innovative visual communication proposition started to operate in the Rio de Janeiro select “botequim” (a “carioca” term for a typical type of bar) segment. Ya Mogu, a Brazilian based digital signage company and a Scala Certified Value Added Partner, has started a bar network based on international models and technology, but adapted to the local tropical “spices”... Follow the link to read the full case study.

Rugby World Cup: InfoChannel Delivers World Championship Data

Integrator TechMedia was approached by the Rugby World Cup’s sports presentation group to design a system to integrate live statistics and scores provided by Unisys, as well as referee penalty explanations, live to each of the 10 stadiums across the continent. They chose InfoChannel for its ability to integrate with external data sources and be centrally controlled and coordinated. Scala was also the perfect choice to match the same look and feel of the broadcast graphics with its realtime rendering of visual effects... Follow the link to read the full case study

Warner Brothers Theme Park: Theme park in Madrid shows off Scala's true Interactive Digital Signage power.

Madrid, Spain -- Warner Bros. Movieworld, the worldwide-known Theme Park chain adopts the power of interactive digital signage to deliver a first of its kind In-Location Interactive Channel in Madrid... Follow the link to read the full case study.

Showcase Cinema de Lux: Digital Signage Goes to the Movies

Beaver Group is an organisation whose focus is the delivery of digital signage and design solutions. It is made up of two companies, Beaver Solutions and Beaver Design. The group is led by the two directors, Barry Thurston and Peter Critchley, who in the late 1990’s, started the digital signage venture. Beaver Group has successfully provided digital signage solutions to many large institutions and companies, such as IKEA, The Home Office and Ericsson... Follow the link to read the full case study.

Carnival Cruise Lines: Enhance Customer Experience with Digital Signage

quickly and effectively, decided to look toward Digital Signage, and the huge possibilities and potential that this form of communication held in enhancing guests’ “Fun Ship” vacation. The challenge was to inform, entertain and enhance the guest cruise experience. In addition, recognizing the potential for advertising, a Digital Signage network provided a foundation to build an advertising platform. With the implementation of Digital Signage, other obstacles became addressable, including reducing the wait time at information desks by supplying an alternate source of on-demand information... Follow the link to read the full case study.

SureTravel: Travel Agents Improve Product Communication

Allensnek, South Africa: The travel industry is all about distribution of data. If the updated package specials are not sent quickly and accurately to shops and then communicated to customers, they will go out of business. Traditionally travel agents spend huge amounts of money on big posters and other window signage. Their most important sign is called an airfare board. This board displays latest relevant airfares. These airfare boards are updated manually by staff using white board markers and a piece of paper with notes on it. Airfares are specific to an area and also to the target market... Follow the link to read the full case study.

Ullevaal: Launches UBC-TV

UBC is a wholly-owned subsidiary of the Norwegian Football Association and is located at Ullevaal Stadium. UBC’s business incorporates a number of specialties including; VIP-Concept for business excursions and meetings at Ullevaal Stadium, convention center management, private events for companies and organizations, and management of the Football Museum. To deliver the best quality experience to their guests, UBC chose to develop and implement UBC-TV, a digital information network that raises the profile and image of Ullevaal Stadium and delivers dynamic messaging to visiting guests. To implement the network, UBC turned to YIT Building Systems, a Scala Certified Partner in Norway... Follow the link to read the full case study.

Bonalba Golf: Golf TV at the Bonalba Golf Course in Alicante Spain

Spain – The Bonalba Golf Course, with 18 holes, was created as a part of an enterprising Real Estate Project. The Golf Course is located close to the Mediterranean in the Municipality of Mutxamel, in Alicante (Spain). Each year more than 60,000 golfers visit the course. The golf course implemented this new and powerful communications system based on the Scala InfoChannel® platform, with the central purpose to facilitate the communications with its visitors and gain benefits from the advertising channel... Follow the link to read the full case study.

NASA: Takes Hubble Nationwide Thanks to Scala

BALTIMORE, MD – Recreating the entire universe in a tiny man-made building is no easy task. Neither is getting budget-strapped planetariums up-to-date with the latest imagery downloaded every week from the Hubble Space Telescope. But thanks to the ingenuity of Scala and NASA, ViewSpace is doing both – and displayed so beautifully that it keeps people coming back for more... Follow the link to read the full case study.