Digital Menu Boards

Vertically focused digital signage case studies for the Digital Menu Boards sector.

Scala Powered Screen Communication Platform Transforms Customer Experience in 100 Movie Theatres of Cinemex

Cinemex, Scala and Multimedia Corporativa created a unique, market leading communications channel, ensuring that Cinemex' customers ‘feel completely at home’ during a visit to any of its cinemas. At the same time, promotional content helps Cinemex increase the general level of income from all of its facilities; 100 locations - 1000 screens.

Digital Menu Boards Improve Customer Service and Enhance Performance at Taco Bell

Taco Bell has launched a state-of-the-art digital menu board system at its restaurant in Shaab, Kuwait. There has been increasing adoption of digital signage in the region, and Taco Bell jumped at the chance to pioneer an installation of the new technology. Taco Bell turned to Scala Certified Partner Advanced Interactive Media Solutions (AIMS) to design an interactive digital network for the world-famous fast-food chain.

holyfields: Innovative Scala-Powered Interactive Ordering System

The thought behind Gerhard Schöps’ new restaurant experience holyfields is to create “more time to eat” for his guests. This includes more time to enjoy their meal and to chat than guests experience when eating at an ordinary quick-service restaurant... Follow the link to read the full case study.

Handelskolen Sjælland Syd: Business School Keeps Students and Visitors Informed with School-Wide Digital Display Network

Handelskolen Sjælland Syd, located in Næstved and Vordingbord in Denmark, offers a business curriculum to prepare young people for either a career or a university education. The school provides several shorter and advanced studies for both young and adult students, and it also offers a different kind of course for companies, organizations and institutions. Handelskolen Sjælland Syd realized a growing need to communicate information and activities more quickly to students and visitors. The school also wanted to be perceived as modern and innovative... Follow the link to read the full case study.

Nordisk Film Biografer: Uses Digital Signage to Entertain Patrons Waiting to Buy Movie Tickets

Nordisk Film Biografer (Nordic Film Movie Theaters), the largest cinema chain in Denmark, consists of 17 modern movie theaters spread throughout the country. With more than 18,000 theater seats, they account for almost half of total ticket sales in Denmark. Guests often arrive early to buy their tickets in the large lobby and waiting areas. To entertain guests and help them make the most of their waiting time, Nordisk Film Biografer installed large screens throughout showing trailers for upcoming films, current offers in concession areas, general information and advertising from their partners... Follow the link to read the full case study.

University of Florida: UF Says Goodbye to Manual Menu Updates at its Largest Dining Hall

Where there are college students, there is food – lots and lots of it. The University of Florida in Gainesville is no exception. With 50,000+ students, UF offers more than 40 on-campus dining options through Gator Dining Services (GDS), the university’s official food service provider. In the fall of 2008, after seeing digital menu boards at work in restaurants at the Hartsfield-Jackson Atlanta International Airport, the GDS management team considered applications for the screens at UF. They felt one dining area in particular, the Fresh Food Company, could benefit greatly from the technology. Fresh Food Company is UF’s largest eatery catering to students with meal plans. It’s a food-court style facility that changes its menu often, and communicating these changes to students was a tedious manual process for dining hall staff... Follow the link to read the full case study.

Select Service Partner (SSP): Food and beverage outlets attract travelers at Copenhagen Airport with digital signage

The food service giant Select Service Partner (SSP) operates food and beverage stores in more than 140 airports and almost 300 railway stations around the world. In total, SSP’s 26,000 employees serve about 250 million customers a year. In Denmark, SSP operates food and beverage stores located in high-traffic areas, including the country’s largest airport, Copenhagen Airport. At Copenhagen Airport SSP’s food and beverage stores depend entirely on the flow of passengers passing through the terminals... Follow the link to read the full case study.

Be Digital: launches TehTarikTV channel

Mamak restaurants all over the Klang Valley have gone digital. Visionary restaurant entrepreneurs have embraced the latest trend in new-age media through the deployment of dynamic digital signage networks in more than 12 chains of restaurants in over 40 locations across the Klang Valley... Follow the link to read the full case study.

British Columbia Ferry Services: Uses Digital Menu Boards to Reach Hungry Cafe Visitors

With more than 22 million passengers a year aboard its network of 38 ships, British Columbia Ferry Services Inc. (BC Ferries) is one of the largest ferry companies in the world. Its three largest routes operate between Vancouver Island and the Mainland. In the last few years the company has invested more that 1.4 billion Canadian dollars (about $1.13 U.S. billion) in terminal and vessel upgrades, including seven brand new ferries. Three of these ships, known as Coastal-class vessels, are the largest double-ended ferries in the world, with the ability to carry 370 vehicles and 1600 passengers. Besides being high-tech and fuel-efficient, they are adorned with Olympic regalia in honor of the approaching Vancouver 2010 Olympic and Paralympic Winter Games... Follow the link to read the full case study.

Aldeasa: Deploys the First of Several Multichannel, Multiscreen Digital Signage Networks

Aldeasa, a premium duty-free retail brand located in the Palma de Mallorca Airport, Spain, recognized that in order to effectively communicate with its transient and sometimes time-pressed customers it needed to develop a new way of communicating effectively. Its answer was to develop a high-impact, multiscreen, digital signage network. Designed to provide customers with the latest information and promotional offers, the network provides seven channels of product, price and promotional content relevant to the zone the customer is shopping in at that time. The network also provides staff with the ability to upload messages directly to the screens for specific promotional use... Follow the link to read the full case study.

Tesco Poland: Digital Signage Network in Poland Proves its Worth and Looks to the Future

DDS Poland, a Scala Certified Partner, provides network owner/operator Atvertin with operational and content management solutions to enable the development and management of extensive, scalable digital signage networks to class-leading retail brands, including Tesco Poland. This case study provides an overview of the role DDS and Scala played in the provision of services to Atvertin and Tesco Poland from the proof-of-concept stage, which launched in September 2008, to a phased rollout in early 2009. Background Atvertin is a specialist out-of-home advertising business providing digital signage networks to retailers across Poland and is currently a leading provider of digital signage network services to the Polish marketplace... Follow the link to read the full case study.

Kiwi: Internal Communications the Interactive Way

Kiwi is Norway’s second largest low-price grocery chain. It has about 450 stores in Norway, and in 2008 its revenues were 15.6 billion kr. ($2.4 billion US). Kiwi’s parent company is NorgesGruppen. Kiwi opens about 30-40 new stores each year, so there are always new employees who need information and education. In addition to new stores, the turnover of employees is quite high because Kiwi is a popular workplace for students and part-time workers. Running a grocery store can in many ways be compared to team sports. Teambuilding and communication are extremely important for success. As the “youngest” low-price grocery chain in Norway, Kiwi was ready for the challenge!... Follow the link to read the full case study.

Berry Chill Chicago: Chicago Yogurt Bar Installs IDS Menus Digital Menu Board System

IDS Menus, a Scala Certified Partner, has deployed a Digital Menu Board display system at Berry Chill, a new Yogurt Bar in Chicago, Illinois. Berry Chill opened its first location in January 2008. Two more locations are planned to open in the upcoming months. Berry Chill provides their customers with a daily menu of original chilled yogurt, and rotating flavors that include Chocolate Amaretto, Piná Colada and Pink Guava (lactose-free). Customers can customize their yogurt choice or choose from a list of signature creations. Berry Chill prides itself on having a commitment to the community, providing its customers the health benefits of their custom made yogurt, and the overall enjoyment of the in-store experience. Berry Chill’s main goal in installing digital signage was to “WOW” their customers, exceeding expectations on every level. In addition, Berry Chill desired to educate customers about the healthy benefits of yogurt. With IDS Menus digital system, both of these goals have been met... Follow the link to read the full case study.

Krystal Restaurants: Deliver a Unique Customer Experience at its 50’s Style Drive-Up Restaurant

Founded in 1932, The Krystal Company is the oldest quick service restaurant chain in the Southeast and the second oldest chain in the United States. Enjoyed by three generations of Americans, Krystal is a cultural icon. By delivering great food, quality service and fair value for 70 years, the Krystal brand has assumed a prominent place in the Southeast. Krystal Restaurants, the fast food icon famous for the fresh, hot, small, square hamburgers craved by millions throughout the Southeast wanted to enhance their customer’s dining experience... Follow the link to read the full case study.

Audubon Nature Institute - Digital menu boards help New Orleans landmark grab attention

The screens were installed on wall mounts in the zoo’s eatery. Two are dedicated to lists of menu selections in the Zoofari Café. The other two screens display rotating content that includes animated promotions of snack items available in the café, alternating with animal videos and interesting facts about the zoo’s wildlife.

Berkley Cinemas: SignActiveNew Zealand Cinema Chains Deploy First Digital Signage Network

SignActive Limited, Auckland, NZ: SignActive Limited, a Scala Certified Partner, rolls out New Zealand’s first cinema digital signage installation within Berkeley Cinemas and their joint venture partner Reading Cinemas. SignActive initially began discussing the concept of a digital signage network with Berkeley Cinemas almost three years ago. While talks were underway Berkeley Cinemas formulated plans for a flagship cinema that was due to open in December 2004. One of the key drivers for the project was to use plasma screens to display movie times, trailers, cinema information and advertising. Berkeley Cinemas also wanted a cutting edge cinema environment that enhanced the movie-going experience... Follow the link to read the full case study.

Muvico Theaters Connect Digital Signage Network to POS System to Drive High-End Cinema Business

Muvico wanted to develop a menu solution that not only matched the “wow” factor of their facility, but one that could tie into their Point-of-Sales (POS) system allowing them to control pricing and promotions throughout the enterprise.

Burger King: Visiting BURGER KING in Germany Becomes a Multimedia Experience

BURGER KING Deutschland has equipped its restaurants with plasma displays and interconnected its individual restaurants via a communications network. With its very own TV channel, the King Channel, and a digital menu board, BURGER KING(R) has not only made its product line more attractive but also improved customer service through modern entertainment and information technology... Follow the link to read the full case study.

Cines Unidos Movie Theatre: UnoLink Launches First “VideoMenu” Setup at Cines Unidos Movie Theatre in Sambil Mall

Venezuela – UnoLink , a Scala Certified Partner, has pioneered the launch of the VideoMenu into the Latin American market. VideoMenu is a ground breaking new way to present menus at food retailers everywhere – instead of a traditional menu, VideoMenu displays distancecontrolled video feeds displayed on plasma screens strategically placed over concessions stands. This way, customers are able to get dynamic and attractive previews that positively influence purchases – and ultimately boost company revenues... Follow the link to read the full case study.

Kayu Nasi Kandar: A Taste of Digital Signage

Malaysia -- The Kayu Nasi Kandar Restaurant introduced its clients and patrons to a new flavor; a taste of digital signage, following the implementation of their very own visual communications channel at its Petaling Jaya outlet recently. Kayu becomes the first local popular eatery to hop onto the bandwagon of innovative media advertising harnessing the power of SCALA InfoChannel® for its very own customized in-house InfoChannel network; the Kayu Channel. The clean and spacious restaurant occupies the space of two shop lots, providing ample room for a comfortable eating ambience, and likewise, plenty of strategic locations for the five plasma screens to display the Kayu Channel. At the entrance, a plasma faces the customers while another plasma is placed in the verandah. Two more plasmas are positioned in two corners of the restaurant while the fifth plasma is placed above the full screen glass panel in one of the two rooms... Follow the link to read the full case study.

NorgesGruppen: Installs Digital Menuboard System Throughout Shell FRESH Gas Station Network

www.scala.com ©2009 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala. Oslo, Norway –- In January of 2006, Norwegian grocery retailer, NorgesGruppen, launched the first five pilots of their new Shell FRESH concept. The concept behind Shell FRESH is to offer healthy, delicate and enticing fast food, employing a digital menu board that dynamically adjusts for different promotions throughout the day. Each of the 166 Shell FRESH gas stations are fitted with a 4-screen digital menu board located in the FRESH section of the store and driven by two channels of Scala InfoChannel® software. Currently 400 Scala InfoChannel® Players are deployed throughout the Shell FRESH network... Follow the link to read the full case study.

McDonalds: Introduces a Digital Flavor at its Outlets in the Philippines

Patrons of McDonalds in Philippines are enjoying a new taste at its outlets; the taste of dynamic digital signage. McDonalds joins the booming multimedia savvy corporations all over the world who have embraced the power of Scala’s visual communications in the current era of technology... Follow the link to read the full case study.

Showcase Cinema de Lux: Digital Signage Goes to the Movies

Beaver Group is an organisation whose focus is the delivery of digital signage and design solutions. It is made up of two companies, Beaver Solutions and Beaver Design. The group is led by the two directors, Barry Thurston and Peter Critchley, who in the late 1990’s, started the digital signage venture. Beaver Group has successfully provided digital signage solutions to many large institutions and companies, such as IKEA, The Home Office and Ericsson... Follow the link to read the full case study.