case study pdfs

Viking Line: Has Taken Digital Signage on Board

Viking Line commenced service in 1959, when the S/S Viking began sailing between the Finnish mainland, the Åland Islands and Sweden. Today Viking Line has seven vessels, which sail between the Finnish mainland, Åland and Sweden as well as between Finland and the Baltic states. With Viking Line a Baltic cruise from one city to another takes less than a day. Viking Line has a wide entertainment offer: casinos, restaurants, discos and live artists. Operations include passenger services, recreation and cargo carrier services... Follow the link to read the full case study.

Oslo Airport: Security Checkpoint Informs Travelers Using Scala-Powered Digital Signage

The Oslo Airport (OSL) is Norway’s main airport, servicing 19.3 million passengers in 2008. All travelers must pass through the security checkpoint before boarding a plane. The security checkpoint was looking for an information network that could give travelers relevant and updated information while they waited in line. New security regulations were recently introduced, and some travelers found them confusing, making instructions and reminders necessary. Oslo Airport’s goal was to move the line through the security checkpoint as efficiently as possible... Follow the link to read the full case study.

Utah Valley University: Connects Students and Campus Organizations on Screen

When the media services department at Utah Valley University (Orem) installed a campus-wide message system run by a character generator and TV displays in 1993, they were on the cutting edge of technology. Fifteen years and a network of outdated CRT televisions later, the university needed to make some changes to keep up with its tech-savvy student body... Follow the link to read the full case study.

Chekov Auto: Scala Drives Sales at Russian Car Dealership

Dismart, the first Scala Certified Partner in Russia, has created an innovative multi-channel customer-facing digital signage network for Chekhov Auto, an auto sales and service business located near Moscow. Chekhov Auto appointed Dismart to create their digital signage network after they recognized a need to engage, educate and excite customers visiting their dealerships. The intention was to increase the levels of product, service and promotional visibility to all customers, and in doing so convert browsers to buyers and up-sell services and accessories. In short, the network was to act as a complementary sales and marketing tool to the existing sales and service teams... Follow the link to read the full case study.

Kiwi: Internal Communications the Interactive Way

Kiwi is Norway’s second largest low-price grocery chain. It has about 450 stores in Norway, and in 2008 its revenues were 15.6 billion kr. ($2.4 billion US). Kiwi’s parent company is NorgesGruppen. Kiwi opens about 30-40 new stores each year, so there are always new employees who need information and education. In addition to new stores, the turnover of employees is quite high because Kiwi is a popular workplace for students and part-time workers. Running a grocery store can in many ways be compared to team sports. Teambuilding and communication are extremely important for success. As the “youngest” low-price grocery chain in Norway, Kiwi was ready for the challenge!... Follow the link to read the full case study.

Tesco Poland: Digital Signage Network in Poland Proves its Worth and Looks to the Future

DDS Poland, a Scala Certified Partner, provides network owner/operator Atvertin with operational and content management solutions to enable the development and management of extensive, scalable digital signage networks to class-leading retail brands, including Tesco Poland. This case study provides an overview of the role DDS and Scala played in the provision of services to Atvertin and Tesco Poland from the proof-of-concept stage, which launched in September 2008, to a phased rollout in early 2009. Background Atvertin is a specialist out-of-home advertising business providing digital signage networks to retailers across Poland and is currently a leading provider of digital signage network services to the Polish marketplace... Follow the link to read the full case study.

BC Children’s Hospital Foundation: Modernizes Fundraising Campaign with Interactive Donor Wall

In an Internet age, when time is of the essence and most potential donors are plugged in, fund-raisers need to up the ante for quick and attention-grabbing campaign elements. BC Children’s Hospital Foundation (BCCHF), located in Vancouver and serving the province’s entire child population, supports the people, places and things required to ensure children in British Columbia have access to outstanding pediatric care... Follow the link to read the full case study.

Aldeasa: Deploys the First of Several Multichannel, Multiscreen Digital Signage Networks

Aldeasa, a premium duty-free retail brand located in the Palma de Mallorca Airport, Spain, recognized that in order to effectively communicate with its transient and sometimes time-pressed customers it needed to develop a new way of communicating effectively. Its answer was to develop a high-impact, multiscreen, digital signage network. Designed to provide customers with the latest information and promotional offers, the network provides seven channels of product, price and promotional content relevant to the zone the customer is shopping in at that time. The network also provides staff with the ability to upload messages directly to the screens for specific promotional use... Follow the link to read the full case study.

British Columbia Ferry Services: Uses Digital Menu Boards to Reach Hungry Cafe Visitors

With more than 22 million passengers a year aboard its network of 38 ships, British Columbia Ferry Services Inc. (BC Ferries) is one of the largest ferry companies in the world. Its three largest routes operate between Vancouver Island and the Mainland. In the last few years the company has invested more that 1.4 billion Canadian dollars (about $1.13 U.S. billion) in terminal and vessel upgrades, including seven brand new ferries. Three of these ships, known as Coastal-class vessels, are the largest double-ended ferries in the world, with the ability to carry 370 vehicles and 1600 passengers. Besides being high-tech and fuel-efficient, they are adorned with Olympic regalia in honor of the approaching Vancouver 2010 Olympic and Paralympic Winter Games... Follow the link to read the full case study.

Ecco: It’s All About Communicating Values

Ecco operates more than 600 shoe stores worldwide. Headquartered in Denmark, Ecco produces 15 million pairs of shoes each year in production facilities around the globe, including Portugal, Thailand, Indonesia, Slovakia and China. Ecco’s customer satisfaction levels and high-quality products have helped it maintain a strong brand position and, ultimately, sell its shoes at a higher price than many other brands. Ecco aspires to be the most desired brand within the categories of innovation and comfort footwear. To deliver the best quality experience to its customers, Ecco chose to develop and implement “TV Ecco,” an instore digital information network that raises the profile and image of Ecco and delivers relevant messaging to customers. To implement the network, Ecco turned to Nuppenau, a Scala Certified Partner in Denmark... Follow the link to read the full case study.

XL-BYG: Boosting Revenue, Largest Scandinavian Tool and DIY Store

With more than 250 stores, XL-BYG is the largest Scandinavian tool and DIY center chain. Its buying power allows it to offer customers the low prices they are looking for, and with so many locations, shoppers can conveniently access a nearby store. In spring 2008, XL-BYG began to search for digital signage suppliers. Its overall objective for a digital signage solution was to boost revenue. In addition, it wanted a system that could deliver messaging, product information and brand-building content... Follow the link to read the full case study.

BI - Norwegian School of Management: Digital Signage Helps BI Norwegian School of Management Communicate with Multiple Audiences

BI Norwegian School of Management has become a major higher education institution in Norway and one of the largest business schools in Europe. BI employs 700 people, and about 330 of them are faculty. Today, the total number of full- and part-time students exceeds 19,000. The students are mostly Norwegian and Scandinavian, but there are a growing number of international students from around the world... Follow the link to read the full case study.

Libris bookstores showcase in-store promotions with high-impact digital signage

Libris wanted to update its brand and implement new technology by adopting digital signage. As one of the first bookstore chains in Norway to do so, Libris would be able to promote its products and services with more impact and respond more quickly to customer needs.

Türk Telekom: Rolls Out the Largest Digital Signage Network in the Region to Drive Sales Across 1,300 Stores

Türk Telekom is the leading telecom operator in Turkey, representing 17.3 million fixed-line customers, 6 million ADSL line customers and 12.6 million GSM subscribers. It reaches new customers and manages customer relations through a variety of marketing channels, one of the most important of which is their retail store presence, with 1,300 stores distributed throughout Turkey in 81 cities. Competition is high for telecommunications businesses with customers shopping around for best price, best service and best experience. Türk Telekom recognized that its retail stores provided a primary point for the brand to talk to customers and differentiate itself from the competition by demonstrating its value, customer proposition and innovative qualities in a tangible manner... Follow the link to read the full case study.

Milan Transport Agency: Digital Signage Increases Customer Satisfaction and Security on Milan’s Public Transportation Network

The Milan Transport Agency (ATM) is a private organization working in partnership with the City of Milan in Italy. ATM provides all of the public transportation services in the city, including underground, buses and trams. In 2008, both parties started a project called “Transportation Renewal” with the objective to modernize the underground public transport network as well as the “above-ground” network. The revitalization process included replacing all the vehicles with more environmentally friendly versions, increasing the efficiency of the transportation network, increasing safety and increasing the comfort of travelers. The goal is to complete the substitution or renewal of all vehicles and the modernization of the network by 2015... Follow the link to read the full case study.