November 18, 2011 – Scala and StreamAlot collaborate to offer a unified background-music and screen communication solution

MAASTRICHT, The Netherlands – Scala today announced the cooperation with StreamAlot, an international provider of background-music solutions.

StreamAlot’s background-music solution integrates seamlessly with the Scala platform. With this solution Scala users can quickly and easily add background-music to their marketing mix, offering their audience both a great visual and auditory communication experience.

StreamAlot offers professional pre-programmed channels, but can also create tailor-made, branded “radio stations” for its customers, including advertisements and brand-tunes, to emphasize the customer’s company identity. The low-cost, low-maintenance background-music solution of StreamAlot enables Scala users to unify sound and vision in one system, which is especially interesting in a retail setting.

About StreamAlot

StreamAlot is the streaming audio platform of in-store entertainment specialist The Music Marketeers. Their enthusiastic team develops innovative and affordable solutions that allow organizations to optimize the in-store experience through the clever use of audio, video and scent. Their solutions have proven to be successful in a wide variety of settings and countries. Clients range from Albert Heijn to De Bijenkorf, and from Praxis to Hello Kitty. Their ambition: to stimulate the in-store experience, so that customers will gladly (and frequently) return. The Music Marketeers has branches in Amsterdam, Barcelona, Hamburg and Warsaw. Additionally, they entered into partnerships with a great number of European companies, which allows them to facilitate pan European (retail and gastronomy) chains. More information is available at: www.streamalot.eu.

About Scala

Scala is a leading global provider of digital signage and display communications software and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa., and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. More information is available at www.scala.com