April 2, 2008 - DDS Poland Wins Prestigious POPAI Poland Award
Scala, the leading provider of end-to-end solutions for the digital signage market, today announced DDS Poland, a Scala Certified Partner has won the prestigious POPAI Bronze Statue Award for its implementation of their Beeblue Bluetooth activated kiosk for Samsung.
DDS Poland's award entry was a self-service kiosk for Samsung. The kiosk employs the BeeBlue Integrated Bluetooth Marketing Solution for Bluetooth proximity, creating a 100 meter hot spot for Class 2.0 Bluetooth devices. Driven by Scala InfoChannel®, the kiosk displays two channels of brand advertising and interactive product information. The kiosk presents two screens (channels), a 22" LCD displaying brand advertising and product information, the lower screen is an interactive 17" or 19" LCD screen allowing customers to interact with the kiosk. The kiosk features directional sound systems or headphones, distance sensors, and RFID sensors. The kiosk provides customers with music, videos, wallpaper images, coupons, and promotions all ready for download directly from the kiosk.
Samsung's goal was to show the features of their new mobile handsets. Interested customers are attracted to the kiosk with the promise of free content, using DDS's Beeblue Bluetooth proximity solution, while learning more about Samsung's products and services. Kiosks are deployed in Mobile Phone Stores, MediaMarkets and other locations where the public would be likely to be attracted.
The first kiosks were deployed in December 2007 and Samsung has 12 kiosks in service while they prepare for their next deployment.
"This is an exciting opportunity for our friends at DDS Poland. Winning this prestigious award only exemplifies the quality and creativity that accompanies the business ethics at DDS Poland," say Alain Bodenstedt, Director, Partner Sales EMEA, Scala BV.
About DDS Poland
DDS Poland is the Polish leading integrator of digital signage systems used in retail, finance, education and many other applications (SCALA Certified Partner). The company focuses on delivering complex Digital Signage solutions (hardware, software and content). DDS Poland also integrates digital signage systems with other solutions mainly used at the point of sale.
The award winning Bluetooth proximity application (www.beeblue.pl) was integrated with SCALA InfoChannel software and now allows sending multimedia content to all mobile devices in range of bluetooth. DDS Poland also produces advanced POS stands with build-in digital signage and Bluetooth systems. More information is available at www.ddspoland.com
About Scala
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating digital signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail Signage TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner ! Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at www.scala.com.

