April 4, 2007 - Scala Sponsors IQPC Digital Signage Conference
Exton, PA April 4, 2007 - Scala, Inc., the industry leader in end-to-end digital sigange software, announced today the sponsorship of the IQPC Digital Signage Conference in Los Angeles.
The conference, hosted by the International Quality and Productivity Center (IQPC), brought together vendors, end-users and agency professionals to discuss digital signage applications, industry trends and new technologies associated with the industry. As a Panel Sponsor of the conference, Scala hosted a pre-conference workshop entitled "Content is King!: Designing and Building Engaging Content to Meet Unique Media Needs for your Digital Signage Deployment." Jeff Porter, Executive Vice President and Greg Shandel, Business Development Director presented the four-hour workshop. The workshop addressed:
- Understanding how dynamically generated content can help reduce production costs
- Response to reporting and trends with efficiency
- Dynamic response to POS, inventory and metrics to modify and tweak sales programs
- Reporting data successfully by creating real-time composites and backgrounds
Later in the agenda, Jeff Porter led a panel discussion comprised of Scala InfoChannel customers Scott Homan, Director, Public Displays for AccuWeather and Herb Albinus, Corporate National Merchandiser for ADI. The panel discussion was entitled "Panel Discussion: Choosing The Right Vendor Partners For Your Digital Signage." The discussion addressed the issues of:
- Understanding how to build a digital signage system from scratch with the best solutions and vendors to help you succeed
- Issues you need to discuss to secure the right partners to meet your objectives
- Understanding factors that need consideration before choosing the right vendor for the intended application of your product
In addition to the presentations delivered by Scala, other Scala InfoChannel customers provided presentations on their individual InfoChannel installations; presenters included Ann Palmer of American Honda Motor, Warren Harmon or Mayo Clinic and Tim Tang of Hughes Network Systems, LLC.
The conference was a huge success with over 110 industry professionals enrolled for the conference. "The state of the digital signage industry has grown significantly," says Gerard Bucas, President and CEO of Scala, Inc.
"It was only a short time ago when vendors dominated the information provided at industry conferences, now the industry has matured to highlight the successes of end-user installations around the globe."
About Scala, Inc.
Scala, Inc. is the world's leading provider of software for digital signage used in retail, education, entertainment, government and other industries. The company's cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Burger King, Kiwi, Azizia-Panda Supermarket, McKee Foods, Muvico, Santiago Airport, RaboBank and Warner Brothers Movie World. Since InfoChannel is proven, scalable, and easy to manage, it is the platform of choice for many digital display networks ranging in size from one screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA with operations in California, the UK, Norway, The Netherlands, China and Japan.
